Channel 5 in the U.K. has expanded the amount of free kids’ content available from its multiplatform preschool brand Milkshake! amid the school closures due to the coronavirus pandemic.
There will be 250 additional episodes of Milkshake! content uploaded onto Channel 5’s VOD service My5 this week, joining the 500 episodes of Milkshake! content already on the platform. Programming set to be made available includes seasons of Mr Men, Mofy, Meet the Hedgehogs, Secret Life of Puppies, Secret Life of Kittens, Angelina Ballerina and Milkshake! Monkey.
On social media platforms, two additional hours of content will be uploaded to the Milkshake! YouTube and/or Instagram page each week. The new content will include Milkshake! Activities and Milkshake! Move & Shake shorts as well as new fact and mindfulness posts.
On-air, there will be a brand-new episode scheduled every day between March and August, including the launch of Daisy & Ollie and Ricky Zoom as well as new episodes of Abby Hatcher, Floogals, Little Princess, Sunny Bunnies, Butterbeans Café, PAW Patrol, Noddy, Shimmer & Shine, Becca’s Bunch, Mya Go, The Day Henry Met, Wissper, Thomas & Friends, Top Wing and Nella the Princess Knight. New episodes of Daisy & Ollie Nursey Rhymes will be made available on air in addition to new YouTube craft shorts Milkshake! Makes.
Louise Bucknole, VP of kids’ programming at ViacomCBS Networks UK, said: “The Milkshake! team is working around the clock to deliver a broad range of additional free content across our platforms, helping kids and families to stay entertained as they navigate through these unchartered waters. We know how hard it is for parents and carers stuck at home indoors with their children. All of our content is designed to help keep young kids occupied in a fun, safe and learning environment, providing the adults with a much-needed break or co-viewing option with their little ones!”