CBS Sports & Nickelodeon Team for Super Bowl Telecast

CBS Sports and Nickelodeon have partnered for the first-ever Super Bowl alternate telecast, with a family-centric special presentation of Super Bowl LVIII.

The live alternate telecast will feature bright on-field graphics, guest reporters, virtual filters and many surprises to engage the whole family. It is set to air exclusively on Nickelodeon on February 11.

The Nickelodeon telecast will also be distributed internationally in the U.K., Australia and New Zealand on a delayed basis. This marks CBS Sports and Nickelodeon’s second collaboration for the the 2023-24 NFL season, as Nickelodeon will also air the Nickelodeon NFL Nickmas Game, a game on Christmas Day between the Las Vegas Raiders and Kansas City Chiefs.

In addition to the Nickelodeon presentation, Paramount’s multiplatform coverage of Super Bowl LVIII will feature CBS Sports’ presentation on the CBS Television Network, which will also stream on Paramount+ and on mobile with NFL+.

“This will be a historic Super Bowl in Las Vegas, and we’re thrilled to partner with the NFL to bring the game to the whole family with the first-ever alternate telecast of the Super Bowl,” said Bob Bakish, president and CEO of Paramount. “In year one of our new long-term deal with the NFL, we continue to maximize our expanded distribution rights and further unlock the value of the league through the demonstrated power of our multiplatform portfolio across CBS, Paramount+ and Nickelodeon.”

“We’re thrilled to partner with CBS Sports and Nickelodeon to present the first alternate telecast of the Super Bowl,” commented Hans Schroeder, executive VP of media distribution for the NFL. “Our previous telecasts on Nickelodeon have been huge hits and created a new and different way to experience an NFL game. We’re excited to bring that creativity to Super Bowl LVIII and give our fans another way to enjoy one of the world’s most popular sporting events.”

Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer of movies and kids and family at Paramount+, added, “We are unbelievably proud to partner with CBS Sports and the NFL to bring Nick’s personality and unique visual sensibility to the Super Bowl. As we’ve shown with our prior zeitgeist-busting Wild Card and Nickmas coverage, combining the absolute excitement of NFL action with the creativity that can only come from Nickelodeon’s cool POV makes for a must-see event for kids and families everywhere.”

“We are excited to expand this extremely successful partnership between CBS Sports, Nickelodeon and the NFL for television’s biggest stage at Super Bowl LVIII,” said Sean McManus, chairman of CBS Sports. “There is nobody more suited than our CBS Sports production team, in conjunction with our friends at Nickelodeon, to deliver an innovative and slime-filled Nick-ified telecast for kids and family, alongside our industry-leading NFL production on CBS, to create a truly unique viewing experience and broaden the reach of the Super Bowl to a new legion of fans.”