CBS All Access Bolsters Kids & Family Offering

In advance of its upcoming rebrand to Paramount+, CBS All Access has added new product features for kids and families along with a slew of additional Nickelodeon and Nick Jr. library programming.

New features include the ability to create up to six profiles per account and manage each profile using “Kids Mode,” which allows parents to create profiles that limit content to older children or younger children based on content ratings.

CBS All Access has also introduced nearly 800 more episodes of children’s programming to the service, including select past seasons of Nick Jr. favorites Paw Patrol, Blaze and the Monster Machines, Blue’s Clues, Bubble Guppies, Dora the Explorer and Shimmer and Shine.

“We are thrilled to bring even more popular kids hits from Nick Jr. and Nickelodeon to the service, in advance of our upcoming rebrand as Paramount+,” said Rob Gelick, executive VP and general manager of streaming services and chief product officer at ViacomCBS Streaming. “We’ve already seen incredible growth in viewership since we began expanding our offering of children’s programming on the service. With today’s new product enhancements, like ‘Kids Mode’ and multiple profiles, we can create customized experiences for each member of the household, while giving our subscribers even more opportunities to discover and watch family programming together, and allowing parents additional peace of mind with the ability to further customize what programming is available to their kids.”