Machinima to Live Stream Adventure Time Game Tournament

LONDON: Cartoon Network is teaming up with Machinima to host a live tournament centered on the new mobile app Adventure Time Card Wars Kingdom.

Hosted by Machinima on July 15, the Let’s Play Flooping Card Wars! live-stream event will feature gamers ChimneySwift11, JeromeASE, CavemanFilms and TJ Smith Gaming. The four will be remotely pitted against each other in three rounds that will include two matches.

Adventure Time Card Wars Kingdom is a follow-up to 2015’s Adventure Time Card Wars. Tournament footage and commentary from each of the players will be available exclusively on participating talents’ YouTube channels until July 25. Cartoon Network will then also make the content available on its YouTube channels for fans to enjoy alongside Adventure Time clips.

Patricia Hidalgo, the senior VP and chief content and creative officer for kids’ EMEA and international kids’ strategy at Turner, said: “At Turner, we are committed to developing the best curated brand experiences for audiences across multiple platforms, windows and devices. This celebration of Adventure Time Card Wars is a great example of how we are putting fans at the center of everything we do, not only by continuing to build hit franchises like Adventure Time and offering an increasing number of touch-points for our brands, characters and stories, but also through the delivery of new and exciting ‘fandom’ experiences. As leaders in their field, Machinima was the obvious partner for our first foray into live, competitive gaming events and we’re excited to be working with them to deliver what we hope will be a highly anticipated appointment-to-view for Adventure Time and gaming fans worldwide.”

Don Reilley, the VP and head of brand partnerships at Machinima, added: “Adventure Time is one of the most unique and beloved shows on television, which has developed a fan base of kids and adults that is second-to-none. So we expect that all fans of the program will want to tune in for this one-of-a-kind, epic live stream event.”