Cartoon Network Launches Powerpuff Girls Campaign

ATLANTA: Cartoon Network has kicked off Powfactor, a new global Powerpuff Girls initiative that celebrates the “special ingredient” inside everyone that empowers them to change the world.

Cartoon Network is showcasing Powfactor on air and on all of the channel’s platforms, with a special music video featuring The Powerpuff Girls calling out their special ingredient and demonstrating how individual traits can help the world. Powerpuff Girls voice actresses Amanda Leighton, Kristen Li and Natalie Palamides sing a new version of the show’s theme song, reimagined for the campaign. Cartoon Network also teamed up with Amy Poehler’s Smart Girls for an original mini docuseries, which has begun rolling out on the Smart Girls website and associated Facebook and YouTube channels.

Powfactor coincides with the release of a new Powerpuff Girls toy collection from global master toy partner Spin Master. The initiative continues throughout October, when Cartoon Network will make a call for kids to express their Powfactor via the CN Sayin’ app. The channel will also celebrate fans’ Powfactor on air through bumps in targeted Powerpuff Girls premiere episodes and in weekly Saturday morning blocks. New components of the campaign will be announced later this fall.

“Just like Blossom, Bubbles and Buttercup, kids have a special ingredient which makes them heroes,” said Jill King, Cartoon Network’s senior VP of marketing and partnerships. “Partnering with Smart Girls to launch this campaign is a perfect fit for the message of positivity, individuality and confidence [that] Powfactor embodies.”

“Smart Girls is thrilled to partner with Cartoon Network to produce a series of videos that exemplifies what Smart Girls is all about—changing the world by being yourself,” added Meredith Walker, co-founder of Smart Girls. “Powfactor demonstrates the power that all smart girls (and guys) have when they embrace their individuality to make a difference in their community.”