Cartoon Network Celebrates Shark Week on Roblox

Cartoon Network is marking the start of Discovery Channel’s Shark Week with shark-themed quizzes and activities on its Roblox experience Cartoon Network Game On!

The new shark-themed features aim to drive awareness by teaching kids facts about sharks and the importance of their conservation. Users can play games to level up and unlock shark avatar skins and accessories, take part in a special quiz and even adopt “pet” sharks by taking a personality test and being matched with one based on their answers.

Players can also immerse themselves with shark-themed park rides on the main island. In addition, the experience incorporates Cartoon Network’s initiative Cartoon Network Climate Champions by giving users the chance to interact with characters and help complete challenges to help the online environment. Specific challenges will be used to reinforce the importance of these animals and their conservation.

“We are constantly working to develop new and exciting experiences for kids with real added value on a platform that they love,” said Monika Oomen, VP of brand, communications and digital content strategy for kids in EMEA. “Shark Week is such an important annual event for us, as it gives us the opportunity to showcase these fascinating creatures, and we are thrilled to now introduce Shark Week to the young audience on Roblox as well in a uniquely Cartoon Network and kid-relevant way.”