Bluey to Launch on CBeebies in the U.K.

The hit Australian kids’ series Bluey is set to debut on CBeebies, making it the first free-to-air platform in the U.K. to broadcast the series.

Bluey follows the titular 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into adventures that unfold in unpredictable and funny ways. Per the deal, the first season of Bluey will air on the BBC Studios-backed CBeebies channel every day, starting in April.

Bluey is produced by Ludo Studio for ABC KIDS and is co-commissioned by ABC Children’s and BBC Studios. BBC Studios exclusively distributes the show worldwide.

Sarah Muller, head of commissioning and acquisitions for BBC Children’s, said: “Bluey is such a warm show, with a charming and recognizable family at its core, that we know our audience will take to their hearts. Kids love how Bluey is all about play, but it’s also genuinely funny so the whole family can watch it together. The animation from Ludo Studio is world-class, so we’re completely delighted to be the U.K.’s free-to-air home for Bluey.”

Henrietta Hurford-Jones, executive producer for Bluey and director of children’s content partnerships at BBC Studios, said: “Developed with heart, humor and an honest take on modern family life, it is so wonderful to see Bluey fast becoming a favorite show of children and parents globally. I’m delighted that we’re now able to reach a new audience here in the U.K. by bringing the show to CBeebies.”