TVKIDS
MediCom Toy’s BE@RBRICK figurines have been captivating kids and collectors for years with their unique designs and fun collaborations with other brands and artists. Now, the bears have been brought to life on screen with Apple TV+’s BE@RBRICK series. The show follows Jasmine Finch and her bandmates as they pursue their dreams in a world where the painted-on look you receive when you graduate from high school determines who you’ll be for the rest of your life.
BE@RBRICK, from DreamWorks Animation and Dentsu, features original music from four-time Grammy Award-winning producer Timbaland that reinforces the themes of friendship, individuality, self-expression and standing up for what you believe in.
Meghan McCarthy, showrunner, writer and executive producer, speaks with TV Kids Weekly about bringing the brand to life with an original storyline, the core tenets of the brand that appear in the series and what Timbaland’s music lends to the show.
