BBC Worldwide Aligns with HITN for Content Deal

MIAMI: BBC Worldwide Latin America/U.S. Hispanic and the Hispanic Information and Telecommunications Network (HITN) have signed an agreement that will combine BBC kids' programming with the mission of HITN, which airs educational content for U.S. Hispanic viewers.

The goal of the partnership is to help Hispanic preschoolers practice Spanish and provide them with access to basic math and science concepts that will prepare them for starting school. The collaboration between the two companies will create the first CBeebies programming block in Spanish for the U.S. Hispanic market. The new block will include such CBeebies shows as Dinopaws, Mi Mascota y Yo, Dime, Dime, Nina y las Neuronas, Katie Morag, Sarah y Pato and Los Numtums. It will begin airing every weekday on HITN later this year.

"This new agreement allows us to expand the presence of the CBeebies brand beyond our own screens and continue offering U.S. Hispanic audiences preschool content that encourages early learning and development in fun and innovative ways," said Anna Gordon, the executive VP and managing director of BBC Worldwide for Latin America and the U.S. Hispanic market.

"We are proud to partner with BBC Worldwide to bring our youngest viewers some of the best preschool content on the market, helping new generations of Hispanic children develop basic skills that stimulate their potential and contribute to improving their future quality of life in the United States," added Eric Turpin, HITN's general manager.