BBC Studios & Posh Paws Renew Partnership

BBC Studios and Posh Paws International have renewed their current partnership to continue to develop and distribute plush products under the BBC Earth license.

The deal, brokered by WildBrain CPLG, will be effective in the U.K., EMEA, Australia and New Zealand beginning this month. Posh Paws will be adding a new range of soft baby animals to the collection, including a giraffe, penguin, seal pup, lion cub, baby leopard and baby monkey. All will be available for spring 2020.

An eco-conscious new collection, the range will include 100-percent recycled post-consumer waste filling made from plastic bottles to demonstrate a commitment to the environment, along with packaging made from 100-percent recycled FSC-certified craft paper and soy-based inks. Each plush comes with a “Love Me for Life” swing-tag and statement highlighting that each toy is not a throwaway purchase and encourages consumers to “love them for life or pass on to someone else who will care for them just as much.”

“The development team at Posh Paws International is aware of how important environmental issues are,” said Lauren Shipman, group marketing director. “The addition of this new BBC Earth product range is just a first step on our journey to make more sustainable and environmentally friendly soft toys.”

Julie Kekwick, senior licensing manager at BBC Studios, added: “We are pleased to continue our partnership with Posh Paws and are looking forward to rolling out further toys inspired by the BBC Earth brand.”