Animaj Picks Up Pocoyo

Animaj has acquired the Spanish IP Pocoyo, which is celebrating its 21st anniversary.

Pocoyo, full of educational content, playful narratives and colorful characters, has featured the voices of Stephen Fry, Patrick Préjean and José María del Río, among others. Animaj will deliver new regular seasons, digital content, spin-offs, music and live experiences to enrich the brand.

“Pocoyo’s acquisition is not just an exciting milestone for Animaj—it’s a bold step forward in our goal to reinvent the way kids’ content is developed, produced and distributed, with a digital-first and multiplatform approach, spanning social video, video-on-demand, linear TV, licensing, merchandising, podcasts, music and more,” said Sixte de Vauplane, co-founder and CEO of Animaj. “We will honor the legacy of Pocoyo, and we are excited to build upon the brand’s solid foundations, leveraging our expertise, technology and relationships to expand the brand into new territories and fields.”

“Pocoyo remains an emblematic global brand, beloved by children for its enchanting world and timeless appeal,” added Grégory Dray, co-founder and chief business officer of Animaj. “Next year will mark the release of the fifth season, a significant refresh of the brand that will bring exciting updates in character designs and the introduction of Pocoyo’s little sister. Pocoyo is a symbol of Spanish and European cultural excellence that has a clear potential to become a global franchise through increased content investment. Our ambition is to elevate Pocoyo to new heights, expanding its international presence and solidifying its position as a preschool reference while staying true to its essence.”