American Greetings Entertainment Rebrands

American Greetings Entertainment, which owns iconic properties such as Care Bears, has rebranded as Cloudco Entertainment following a recent spin-off into its own stand-alone company.

Cloudco is currently working on the production of an all-new Holly Hobbie live-action TV series with Aircraft Productions and Wexworks Media for Hulu, Family Channel in Canada and the Universal Kids channel, and Tinpo, an all-new animated series produced for CBeebies in partnership with OLM/Sprite Animation and Dentsu. The company also has a soon-to-be unveiled Care Bears live-action and animated feature film in development with a major Hollywood studio.

The Weiss family retains 100 percent ownership of Cloudco Entertainment, and all current key Cloudco executives and management remain in place. In addition to owning intellectual properties, Cloudco will continue with all of the former American Greetings Entertainment marketing initiatives, content development and production activities, and consumer product programs and partnerships.

“American Greetings is in the DNA of our company and our brands, and we look forward to continuing to work with our former colleagues in licensed social expressions and other endeavors,” said Sean Gorman, the president of Cloudco Entertainment. “But it’s also undeniably exciting to spread our wings, and with a slew of forthcoming announcements across several brands, it feels like now is the hour to leave the nest and take flight.”