Amazon Sets Bookaboo as Original for U.S., U.K.

SEATTLE: Amazon is launching the preschool series Bookaboo as part of its lineup of originals in the U.S. and U.K.

Bookaboo will debut on October 28 exclusively for Prime members via the Amazon Video app for TVs, connected devices and mobile devices, and Prime members can also download the series to mobile devices for offline viewing. The latest addition to Amazon’s award-winning preschool programming slate, the series is created by Lucy Goodman, founder of Happy Films, and produced by Happy Films and Sinking Ship Entertainment (Odd Squad, Annedroids).

“Bookaboo is an exciting show developed to promote literacy by inspiring parents to read to and with their children and help instill a lifelong love of reading,” said Tara Sorensen, the head of kids’ programming at Amazon Studios. “Each episode incorporates funny storytelling and great books, specifically chosen to capture young viewers’ attention and imagination.”

“We’re thrilled to be working with Amazon Prime Video to bring Bookaboo and its important message to families all across the country,” said Goodman. “With only half as many parents reading to their kids as there were a generation ago, the time to make a difference is now. Every child should have the opportunity to share great books with someone they love.”