Amazon FreeTime Unlimited Adds Tween Content & More

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SEATTLE: Amazon FreeTime Unlimited, a subscription service previously aimed at kids between the ages of 3 and 8, is now offering older-skewing content as well as a new parental control feature.

Amazon FreeTime Unlimited has added thousands of videos, educational apps, games and books for 9- to 12-year-old children featuring such brands as Sonic the Hedgehog, Monument Valley, iCarly and Star Trek, among many others. The service has also launched FreeTime Smart Filters, which allow parents to adjust the library so that kids are only seeing content geared toward their age range. FreeTime Smart Filters will be available for fourth and fifth generation Fire tablets, including Fire Kids Edition, through a free software update that launches today.

“Today, FreeTime Unlimited offers over 13,000 videos, educational apps, games and books, plus over 40,000 YouTube videos and websites—for kids from preschool to preteen,” said Nate Glissmeyer, the director of Amazon Kids and Families. “To help more easily manage all that awesome content, we’re introducing FreeTime Smart Filters to give parents the ultimate say in what their kids are seeing—younger kids still have the freedom to explore the titles that are appropriate for their age group while older kids get to play Monument Valley and see other cool videos, apps, games and books that are just right for them.”

Amazon FreeTime Unlimited is also adding new content for the younger demo with apps like The Good Dinosaur, Inside Out, Big Hero 6 and Disney Junior Appisodes; new books The Polar Express, Sleep Like a Tiger, Tuesday and Mr. Wuffles; and new videos from Dino Dan, Zoboomafoo, Thomas & Friends, Wishenpoof and Tumble Leaf.