Alessandra Dematteis Joins DeAPlaneta

DeAPlaneta Entertainment has tapped Atlantyca Entertainment alum Alessandra Dematteis as head of media sales for the company’s kids and family division in Italy.

In addition to Italy, Dematteis will further oversee operations in Greece, Turkey and Asia. At Atlantyca, she had been serving as distribution manager.

Carlos Biern, distribution and content director of DeAPlaneta Kids & Family, said: “Alessandra is a young and also extremely talented leader in children’s and family entertainment. Her long expertise over animated and family content in Italy and overseas will be of invaluable help in consolidating DeAPlaneta Kids & Family’s position.”

Dematteis commented: “DeAPlaneta Entertainment is one of the most internationally renowned entertainment companies in Europe and Spanish-speaking [territories]. I hope to bring my expertise to identify content opportunities while we further expand hit brands such as Milo and the upcoming Monster Shaker and Magic Lilly. I am overexcited to join a team that really enjoys what they do!”