Adélaïde Quiblier Talks Launch of Easy Peasy Entertainment

Adélaïde Quiblier, the president of Easy Peasy Entertainment, tells TV Kids about the new production company, born out of the French youth publisher Auzou.

A fresh entrant to the kids’ programming marketplace, the Paris-based Easy Peasy Entertainment launched at the end of 2019 as a production company dedicated to children’s animation. Though the company itself is new, its foundation is deeply rooted, as its shareholders are three existing companies with histories in the kids’ entertainment industry and in animation. Auzou Publishing is a leading youth publisher in France; Movimenti Production, based in Milan, has established expertise in animation production; and Redcastle Mediaconsulting is known in the international market for its skills in animation development, production and marketing.

“The creation of Easy Peasy came out of the encounter of these three companies that have complementary know-hows plus one common ambition, which is to create cool, meaningful, evergreen content for children,” explains Adélaïde Quiblier, the president of Easy Peasy. She is joined in the venture by Redcastle Founder Giovanna Milano, whose long list of industry experience counts a tenure as chairman and CEO of France Animation, having produced the hit series Titeuf.

“Easy Peasy is a lucky company,” Quiblier adds. “On one hand, we have Auzou’s catalog, which is a great source of inspiration. It’s a major French kids’ publishing company, with a lot of interesting content. On the other hand, the international team that we are aims to develop original creations and brands for the global market and is looking for existing IP. Easy Peasy is totally open to content coming from other companies.”

The initial focus for the company is on animated series, targeting 4- to 10-year-olds. Two projects are currently in the works: an upper-preschool adventure comedy based on a bestseller from Auzou, and an original preschool comedy cartoon that appeals to a broader audience and has “great potential for merchandising, thanks to its iconic design,” says Quiblier. “We are also in the process of selecting a 6-to-9 property,” she adds.

Above all, the focus will be on distinctive characters and meaningful storytelling—watch this space!