Aardman Promotes Laura Taylor-Williams to Lead New Digital Strategy

Aardman has promoted Laura Taylor-Williams from senior sales manager to the newly created role of head of digital and strategic development.

Taylor-Williams will lead the new strategic direction of digital monetization across AVOD, FAST and EST. She will oversee a team that covers both commercial and creative strategy in the digital publishing space.

Taylor-Williams will work closely with Robin Gladman, head of acquisitions, to ensure that all third-party acquisitions profit from the studio’s constant diversification and adaptation to the ever-evolving digital landscape. She will report to Alison Taylor, director of distribution.

Prior to the creation of the new role, Taylor-Williams was a senior sales manager responsible for broadcast, streaming and VOD deals across Northern Europe and Canada. She has over 15 years of distribution experience, having led relationships with digital platform partners for studios such as NBCUniversal and Warner Bros. Discovery.

“Laura brings a wealth of knowledge to this role and a real drive to deliver Aardman’s globally loved, playful content to a range of new platform audiences,” Taylor said. “It’s hugely exciting to be growing our team in this way, especially following such a period of success and recognition from across the industry. Working in partnership with our brilliantly connected head of acquisitions, Robin Gladman, I am sure Laura will do big things at Aardman—to the benefit of all our brands and third-party partners.”

“I’m delighted to be heading up this new division,” Taylor-Williams added. “Aardman is perfectly positioned to deliver a rich experience for audiences through AVOD and FAST partners, with our access to value-added and behind-the-scenes content alongside our much-loved, award-winning slate. Working with our third-party independent producers to acquire and produce even more content right for digital is also a cornerstone of our strategy–ensuring that our pipeline of content is consistent, original and aligns with Aardman’s emphasis on quality, curiosity and playfulness. We are primed to take Aardman into this next phase of ambitious growth.”