eOne Inks Deals for Ben and Holly’s Little Kingdom in Russia

LONDON: The animated preschool series Ben and Holly's Little Kingdom, from the Entertainment One (eOne) catalogue, is premiering on Carousel in Russia, while Megalicense has signed on as the brand's licensing agent in the country.

Carousel picked up the first two seasons of the Emmy-winning program, which is due to debut on the Russian free-to-air channel today. Megalicense will handle the licensing and merchandising for the property in both Russia and the Ukraine. The agent is looking for partners across multiple categories, with a retail launch slated for autumn/winter 2016. eOne has developed a localized Ben and Holly's Little Kingdom website that will complement the show's broadcast on Carousel.

Olivier Dumont, the managing director of eOne Family, commented: "We are delighted that the partnership with Carousel will connect new audiences to Ben and Holly's Little Kingdom in Russia. There's a growing appetite for licensed product in this emerging market, so it's an exciting time to extend our existing partnership with Megalicense to include Ben and Holly and we look forward to increasing the presence of our preschool portfolio in this territory."