MoMedia to Rep Pocoyo on Digital Platforms

LONDON: MoMedia has inked a deal with Spanish producer Zinkia Entertainment to distribute the first two seasons of the animated preschool hit Pocoyo on transactional digital streaming platforms.

Under the agreement, MoMedia will bolster the brand with a social media marketing campaign and promotional activity in conjunction with Zinkia. Pocoyo follows the adventures of a 3-year-old boy and his animal friends. The show has been sold to 150 broadcasters around the globe. The English-language version is narrated by English actor and author Stephen Fry.

Lucas Bertrand, the CEO of MoMedia, commented: "Everyone at MoMedia is very excited to be working with Zinkia on Pocoyo. It's such a great brand that’s enjoyed huge success on traditional broadcast platforms and attracted over 2 million subscribers on YouTube."

Jose María Castillejo, the chairman of Zinkia Entertainment, added: "We are proud to work with MoMedia to further develop our presence in digital platforms. As one of the favorite characters among children, it's very important for Zinkia that Pocoyo has a multiplatform presence."