TVKIDS
Fred Rogers Productions has partnered with Milton Hershey School (MHS), a private school in Hershey, Pennsylvania, for a six-month digital sponsorship for Mister Rogers’ Neighborhood.
The new digital sponsorship, a first for the series, features MHS banners and a 15-second pre-roll video on all Mister Rogers’ Neighborhood episodes on the brand’s official website, plus social media engagement on Fred Rogers Productions’ owned channels. The campaign highlights the positive impact the school has by covering all costs for all who attend and its long history of educating children in social and financial need, allowing them to lead fulfilling and productive lives.
MHS covers pre-K through 12th grade and allows children to live and learn on campus.
“We’re very excited to join forces with a mission-aligned organization like Milton Hershey School,” said Paul Siefken, president and CEO of Fred Rogers Productions. “With the shared goal to provide children with opportunities to learn, follow their curiosity and develop important lifelong skills, it is a natural fit for collaboration.”
Shaun Turner, senior director of enrollment management and family relations at MHS, commented, “As Milton Hershey School grows to support even more students, we’re eager to share our life-changing mission with families everywhere through the wonderful programming of Mister Rogers’ Neighborhood. This great partnership is not just about raising awareness, though—it’s an extension of our founders’ commitment to educate and empower children.”
