Video: Making Sense of YouTube

Entertainment One’s Yannick Ferrero, pocket.watch’s David B. Williams, Cloudco Entertainment’s Sean Gorman and Genius Brands International’s Paul Robinson debate strategies for harnessing the power of YouTube and other free video platforms in serving young viewers.

The panel, which was part of this year’s TV Kids Festival, features Ferrero, senior VP of digital distribution at Entertainment One (eOne); Williams, senior VP and general manager of channels for pocket.watch; Robinson, managing director of Kartoon Channel! Worldwide at Genius Brands International; and Gorman, the president of Cloudco.