BBC Names Head of Children’s Content & Programming Strategy

Anna Taganov, currently a children’s media consultant, is joining the BBC as head of children’s content and programming strategy.

Taganov will be responsible for managing content and programming strategies for BBC Children’s video output across CBeebies, CBBC and BBC iPlayer. She will oversee the teams responsible for planning and scheduling all Children’s and Education video content on those three platforms, as well as oversee the department’s YouTube channels, CBeebies House and CBBC HQ presentation.

Taganov will work alongside BBC Children’s two lead commissioning and acquisition execs, Kate Morton (Kids 0-6) and Sarah Muller (Kids 7-12).

Previously, Taganov spent 13 years at Disney. She headed up content and programming strategies for Disney channels in Europe, the Middle East and Africa. She led program planning, media planning and scheduling for 16 Disney Junior and Disney XD channels and worked on the content transition strategy from linear to on-demand ahead of the launch of Disney+.

Taganov said: “It’s such an exciting time in children’s media as video and on-demand content becomes more and more sought-after by young audiences. The BBC is a world leader in children’s content, and I’m thrilled to be joining. I can’t wait to get started!”

Patricia Hidalgo, director of BBC Children’s and Education, to whom Taganov will report, said: “Anna has a wealth of experience and an impeccable track record in creating and delivering high-performing children’s TV linear and VOD offers. She is passionate about children’s content and a great addition to our team.”