Ed Wells Promoted at Sesame Workshop

Sesame Workshop has consolidated its media and education business, promoting Ed Wells to lead as executive VP and head of global media and education.

Wells is now responsible for developing and implementing Sesame Workshop’s long-term strategic vision for media and education in the U.S., in addition to retaining his international portfolio.

In the new post, reporting to CEO Steve Youngwood, Wells will leverage the iconic brand to maximize audience engagement and grow the Workshop’s commercial and educational endeavors around the world.

Wells joined Sesame Workshop in 2017 as the senior VP and head of international media and education.

“Today’s kids are facing disruption and uncertainty on a scale we’ve never seen before; it’s more important than ever for us to step up and offer families the kind of support that only Sesame Workshop can,” said Youngwood. “Throughout Ed’s career, he has effectively and consistently overseen complex operations, managed challenging issues, and built strategic partnerships. I’m confident in Ed’s ability to further our child-first mission, broaden our global impact, and evolve the ways families everywhere connect with Sesame Workshop.”

“For 50 years and counting, Sesame Workshop has harnessed the power of media to address the most pressing issues faced by families around the world,” said Wells. “Today, the organization has the strength and momentum to continue that proud legacy into an increasingly complex future, and I’m thrilled and honored to take on this new role.”