eOne Bolsters Peppa Pig L&M in North America

Entertainment One (eOne) has inked a number of new licensing deals for the popular animated property Peppa Pig in the U.S. and Canada.

New partners include CSS Industries with seasonal classroom exchange products and accessories for Valentine’s Day and Easter, and PTI Group with character treat buckets for parties and Halloween. eOne has also renewed its agreements with Amscan for party goods, Kurt S. Adler for Christmas decorations and Palamon for Halloween costumes.

“Young viewers and their families just can’t get enough of Peppa Pig and they’re always looking for new ways to incorporate the brand and its characters into their lives,” said Joan Grasso, eOne’s senior VP of licensing in North America for Family & Brands. “We’re delighted to welcome our newest partners and extend our current collaborations to provide Peppa Pig fans with even more imaginative products to celebrate special holidays and occasions.”