Ben 10 Game Show Set for Cartoon Network in Europe, MidEast

Turner EMEA has given the go-ahead to Ben 10 Challenge, a 10×22-minute live-action game show based on the hit Ben 10 franchise that is due to debut on Cartoon Network across Europe and the Middle East.

Ben 10 Challenge sees teams of three participate in a variety of physical and mental challenges that test their speed, strength and knowledge of the series. Production will kick off in Madrid later this month, with local adaptations headed to France, Germany, Italy, the Middle East, Poland, Spain, Turkey and the U.K. Turner has teamed up with Spain’s La Competencia Productions to make the show, which will begin rolling out at the end of the year.

Lesley Bailey, the VP of channel marketing and brand management at Turner EMEA Kids, remarked: “This live-action game show format really dials up engagement and excitement for the brand and perfectly complements our Ben 10 franchise strategy—kids will actually get the chance to become Ben! This is what we heard from them and we’re thrilled to be giving 320 kids from right across the region the chance to take part. What’s more, the game show reinforces the importance of being locally relevant, and will be highly complementary to our wider Ben 10 content offering across the linear channel, websites, apps and games, and the highly anticipated Playmates toy range that will be hitting shelves this summer.”