eOne Grows Peppa Pig North American Licensing Program

NEW YORK: Entertainment One (eOne) has renewed licensees and signed additional partners for Peppa Pig in the U.S. and Canada.

eOne secured renewals for Peppa Pig games from TCG and plush Beanie Babies from Ty. In addition, Jazwares will continue its role as the master toy licensee for the property in the U.S. and Canada.

New partners coming on board the brand are Cardinal (puzzles and games), Kent International (bicycles and bike helmets/protective gear), Kidz Toyz (musical instruments), Rollplay (battery powered ride-ons), What Kids Want (seasonal novelty toys for the U.S. only) and Wonder Forge (games).

“The demand for Peppa Pig merchandise remains strong and growing, and we’re thrilled to partner with these amazing companies to bring more Peppa products to fans throughout the U.S. and Canada,” said Joan Grasso, the VP of licensing for North America at eOne Family. “We’re especially pleased to renew our partnerships with TCG and Ty, which will continue to provide outstanding products that inspire hours of imaginative play. We’re also excited about expanding our roster of partners with best-in-class new licensees that will introduce even more fantastic Peppa products for preschoolers and their families to love.”