Regal Academy Gets North American Master Toy Licensee

BOSTON: Auldey Toys of North America, a subsidiary of The Alpha Group, has been appointed as the North American master toy licensee for Rainbow’s animated series Regal Academy.

Auldey Toys of North America will launch a full line of fashion dolls and playsets in mid 2017. The line will be designed for girls aged 5 and older. The Regal Academy toy line will be unveiled at the upcoming Fall Toy Preview in Dallas.

Regal Academy follows Rose Cinderella, the granddaughter of Cinderella, as she enters the Regal Academy, where her classmates are also descendants of fairy-tale characters. The show currently airs on Nickelodeon.

We are excited to enter into this new category with Rainbow as our partner,” said Adrian Roche, the president of Auldey Toys of North America. “The Regal Academy line of dolls and playsets reflects the engaging storytelling, elegant animation style, rich colors and magical elements that can be seen throughout every episode. We believe that the comedic style of the show with light-hearted, magical, yet relatable characters and story lines, will resonate well with girls, and having Nickelodeon as the global broadcaster will deliver outstanding viewership to create lots of Regal Academy fans.”

“We are thrilled to have Auldey Toys on board,” commented Cristiana Buzzelli, the senior VP of sales and acquisitions at Rainbow. “The toy line is looking beautiful, with good assortments for the initial launch. Regal Academy’s initial TV ratings so far have been very strong, so we are hoping for strong sales at retail. We are excited to be working with Auldey, who share our passion and vision for the brand, and together we can’t wait to bring the brand to life through great toys for fans of the show soon.”