10 Shake Rebranding as Nickelodeon

The Network 10-owned free-to-air multichannel 10 Shake is set to rebrand as Nickelodeon on August 1.

After a long partnership in Australia with Foxtel, Nickelodeon content will move in-house within Paramount Australia and New Zealand’s content portfolio across the free-to-air Nickelodeon channel, BVOD service 10 Play and SVOD service Paramount+.

Nick Jr. titles will kick off the daytime slate on the newly rebranded channel, including shows such as PAW Patrol, Blue’s Clues & You!, Baby Shark’s Big Show!, Santiago of the Seas, Bubble Guppies and Blaze and the Monster Machines. The channel will also feature Bossy Bear and season three of Ryan’s Mystery Playdate for their free-to-air debuts.

In the afternoon, SpongeBob SquarePants, The Loud House, The Thundermans, iCarly, The Casagrandes and Danger Force will take over.

The channel will also showcase new animated comedy series for the first time on free-to-air, including Middlemost Post, The Smurfs, Monster High and Transformers: EarthSpark.

In the evenings, the Nickelodeon channel will transform into Nick@Nite, offering premium content for mature audiences such as The Graham Norton Show, Gogglebox UK, The Middle and an assortment of movies from Paramount’s library, including Mission Impossible, Star Trek, Sherlock Holmes and Transformers.

“As the number-one entertainment brand for kids, Nickelodeon is home to the world’s most beloved characters and stories for kids of all ages,” said Jules Borkent, executive VP of kids and family for international markets at Paramount. “We are thrilled to bring our deep library of content direct to fans in Australia for free as we launch this new Nickelodeon channel.”

Daniel Monaghan, senior VP of content and programming at Paramount ANZ, added, “From television programming and production around the world, to consumer products, digital, location-based experiences and events, gaming, publishing and feature films, Nickelodeon offers something for everyone, and now it is accessible to everyone on our free-to-air Nickelodeon channel.”