{"id":9822,"date":"2023-07-10T11:13:14","date_gmt":"2023-07-10T15:13:14","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/floor-expands-italy\/"},"modified":"2023-07-10T11:13:14","modified_gmt":"2023-07-10T15:13:14","slug":"the-floor-expands-into-italy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/the-floor-expands-into-italy\/","title":{"rendered":"The Floor Expands into Italy"},"content":{"rendered":"<p>An adaptation of Talpa\u2019s quiz show <em>The Floor<\/em> has been commissioned by Rai 2 in Italy, with Blu Yazmine producing.<\/p>\n<p>The format sees 100 quiz fanatics face off in duels on a giant LED floor divided into 100 equal squares that each represent different categories, including famous athletes, Hollywood actors, iconic buildings and mammals. The ultimate goal is to conquer the entire floor and take home \u20ac100,000.<\/p>\n<p>The format launched in January this year in the Netherlands on RTL4. It was commissioned for a second season after its debut season earned an average market share of 21 percent in the 20-49 demo. Since then, adaptations have been commissioned in France, Spain, Romania, Germany and the U.S.<\/p>\n<p>\u201cWe are very proud to produce the Italian version of <em>The Floor<\/em> for Rai 2,\u201d said Ilaria Dallatana, CEO of Blu Yazmine. \u201c[It is] an innovative game entertainment show with a strong visual impact and immediate playability for all ages.\u201d<\/p>\n<p>Sebastian van Barneveld, Talpa\u2019s director of international distribution, added, \u201c<em>The Floor<\/em> is traveling at an excitingly fast pace. I\u2019m convinced that it has everything to do with its easy-to-understand and clean gameplay, its incredible visual spectacle and its great play-along nature. Rai 2 has a rich history of being the first to launch big brands in Italy. We are delighted to be working with them and Blu Yazmine on this amazing format.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An adaptation of Talpa\u2019s quiz show The Floor has been commissioned by Rai 2 in Italy, with Blu Yazmine producing.<\/p>\n","protected":false},"author":1412,"featured_media":9823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[2926,3176,1320,2854,2861],"class_list":["post-9822","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-blu-yazmine","tag-ilaria-dallatana","tag-rai-2","tag-sebastian-van-barneveld","tag-the-floor","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Floor Expands into Italy - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/the-floor-expands-into-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Floor Expands into Italy - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"An adaptation of Talpa\u2019s quiz show The Floor has been commissioned by Rai 2 in Italy, with Blu Yazmine producing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/the-floor-expands-into-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-10T15:13:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/Talpa-TheFloor-0723.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/the-floor-expands-into-italy\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/the-floor-expands-into-italy\/\",\"name\":\"The Floor Expands into Italy - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2023-07-10T15:13:14+00:00\",\"dateModified\":\"2023-07-10T15:13:14+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/the-floor-expands-into-italy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/the-floor-expands-into-italy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/the-floor-expands-into-italy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Floor Expands into Italy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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