{"id":9757,"date":"2023-06-05T10:02:43","date_gmt":"2023-06-05T14:02:43","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/old-enoughs-new-life\/"},"modified":"2023-06-06T08:59:34","modified_gmt":"2023-06-06T12:59:34","slug":"old-enoughs-new-life","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/old-enoughs-new-life\/","title":{"rendered":"Old Enough!\u2019s New Life"},"content":{"rendered":"<p><em>Hajimete no Otsukai<\/em>\u00a0has been a beloved staple on Japan\u2019s leading commercial broadcaster, Nippon TV, for more than three decades. The show, inspired by a popular Japanese children\u2019s book, is filmed in a documentary style and follows toddlers as they venture out into the world, unaccompanied, to run errands for their parents.<\/p>\n<p>\u201cIn our country, there\u2019s a culture, ever since our grandmothers\u2019 day, of children going on errands on their own,\u201d Naoko Yano, a producer of the show, tells\u00a0<em>TV Formats<\/em>.<\/p>\n<p>While successful in Japan and with a few adaptations to its credit, it took until 2022 for the show to take off internationally. Licensed to Netflix in a global deal, it was\u00a0packaged as\u00a0<em>Old Enough!<\/em>\u00a0with 10-minute episodes and became a sleeper hit for the streamer.<\/p>\n<p>\u201cA child without anyone guarding them, on their own\u2014that had never been seen,\u201d Yano says of why\u00a0<em>Old Enough!\u00a0<\/em>gained such a cult following. \u201cIt\u2019s fascinating to see how children talk to themselves when they\u2019re alone. They\u2019re doing the errand to be of help to their parents, to support them. That\u2019s what touches the people watching.\u201d<\/p>\n<p>The global success on Netflix prompted Nippon TV to relaunch the show as a format for the worldwide market. It has already secured an option in the Netherlands, with several other deals pending, Nippon TV\u2019s Yuki Akehi tells\u00a0<em>TV Formats Weekly<\/em>.<\/p>\n<p>\u201cIt was sold as a format before; China, the U.K., <img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/newsletters.worldscreen.com\/tvformats\/img\/2023-06-05-NipponTV-OldEnough.jpg\" alt=\"***Image***\" width=\"280\" height=\"198\" \/>Vietnam and Italy had created their own versions,\u201d Akehi says. \u201cThat was ten years ago. Singapore is now in its third season, but it had been a while [since we had sold it as a format]. So we strategically planned to reboot it as an unscripted format the day it started streaming on Netflix.\u201d<\/p>\n<p>Yano is confident other producers will come on board, given the universal appeal of the concept. \u201cIn any country, there are times when a child thinks, Oh my gosh, I must help my father or mother. That\u2019s universal.\u201d<\/p>\n<p>The materials provided to commissioning partners build upon the expertise Nippon TV has developed over the years of producing the original Japanese version. \u201cWe know how to keep the filming safe and secure,\u201d Yano says. \u201cThere have been no accidents. That\u2019s in our blood, so we can share that with the producers. I recommend international producers try this format in their own country. People will be amazed to see how the children in their country grow when they go on errands.\u201d<\/p>\n<p>Nippon TV is also providing its knowledge on how to cast the production. \u201cIf someone reaches out to us and says, I want to send my child on an errand for Nippon TV, we decline,\u201d Yano notes. \u201cWe send out questionnaires through local kindergartens and other facilities, asking if a family is considering sending their child on an errand. We have detailed meetings with the family beforehand by phone. We ask them, even if there\u2019s no filming involved, you\u2019re going to send your child on an errand anyway, right? That\u2019s the most important question. That\u2019s why it has this documentary aspect. We ensure the family is committed to giving this experience to the child, even without being on TV.\u201d<\/p>\n<p>The broadcaster has even fine-tuned the perfect age range for those cast in the show. \u201cThe youngest was a year and eight months,\u201d Yano says. \u201cThe maximum was five years and three months. After that, children change. We found through scientific research that the brain changes after about five years. Before that, the children don\u2019t notice the camera, or they notice the camera, but they forget it immediately and focus on the errand. But after five years, they stick to the camera. Why is this camera looking at me?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nippon TV\u2019s Yuki Akehi and producer Naoko Yano discuss bringing Hajimete no Otsukai to the global stage as the format Old Enough!<\/p>\n","protected":false},"author":290,"featured_media":9758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[3086,3088,314,1796,3087],"class_list":["post-9757","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-hajimete-no-otsukai","tag-naoko-yano","tag-nippon-tv","tag-old-enough","tag-yuki-akehi","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Old Enough!\u2019s New Life - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/old-enoughs-new-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old Enough!\u2019s New Life - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Nippon TV\u2019s Yuki Akehi and producer Naoko Yano discuss bringing Hajimete no Otsukai to the global stage as the format Old Enough!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/old-enoughs-new-life\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-05T14:02:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T12:59:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/NipponTV-OldEnough.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"341\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/old-enoughs-new-life\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/old-enoughs-new-life\/\",\"name\":\"Old Enough!\u2019s New Life - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2023-06-05T14:02:43+00:00\",\"dateModified\":\"2023-06-06T12:59:34+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/old-enoughs-new-life\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/old-enoughs-new-life\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/old-enoughs-new-life\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Old Enough!\u2019s New Life\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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