{"id":9688,"date":"2023-04-26T10:26:56","date_gmt":"2023-04-26T14:26:56","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/banijay-adds-love-highway-formats-catalog\/"},"modified":"2023-04-26T10:27:33","modified_gmt":"2023-04-26T14:27:33","slug":"banijay-adds-love-is-a-highway-to-formats-catalog","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/banijay-adds-love-is-a-highway-to-formats-catalog\/","title":{"rendered":"Banijay Adds Love is a Highway to Formats Catalog"},"content":{"rendered":"<p>Banijay has signed a deal with Attraction to internationally distribute the brand-new format <em>Love is a Highway<\/em> (<em>Coeur de trucker<\/em>).<\/p>\n<p>The dating reality format follows single truckers on a unique road trip to find love, combining romance, travel and adventure. It was originally commissioned by Canada\u2019s TV5Unis.<\/p>\n<p>\u201cWe are thrilled to bring this great format to the market,\u201d said Helen Greatorex, head of format acquisitions at Banijay. \u201cIt is a fresh and authentic take on the dating reality genre, with its unique road trip concept that will resonate with global audiences seeking love and adventure.\u201d<\/p>\n<p>\u201cAttraction is delighted to partner with Banijay for the first time,\u201d added Richard Speer, CEO of Attraction. \u201cIts enthusiasm for <em>Love is a Highway<\/em> is palpable and gives us great hope for the international success of the format. Banijay\u2019s global reach, extensive experience and strong track record in content distribution make it the perfect partner to help us take this format to new heights.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banijay has signed a deal with Attraction to internationally distribute the brand-new format Love is a Highway (Coeur de trucker).<\/p>\n","protected":false},"author":1412,"featured_media":9689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[3031,759,3032,2747,3033,3035,3034],"class_list":["post-9688","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-attraction","tag-banijay","tag-coeur-de-trucker","tag-helen-greatorex","tag-love-is-a-highway","tag-richard-speer","tag-tv5unis","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Banijay Adds Love is a Highway to Formats Catalog - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/banijay-adds-love-is-a-highway-to-formats-catalog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banijay Adds Love is a Highway to Formats Catalog - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Banijay has signed a deal with Attraction to internationally distribute the brand-new format Love is a Highway (Coeur de trucker).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/banijay-adds-love-is-a-highway-to-formats-catalog\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-26T14:26:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-26T14:27:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/Banijay-LoveisaHighway-0423.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/banijay-adds-love-is-a-highway-to-formats-catalog\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/banijay-adds-love-is-a-highway-to-formats-catalog\/\",\"name\":\"Banijay Adds Love is a Highway to Formats Catalog - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2023-04-26T14:26:56+00:00\",\"dateModified\":\"2023-04-26T14:27:33+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/banijay-adds-love-is-a-highway-to-formats-catalog\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/banijay-adds-love-is-a-highway-to-formats-catalog\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/banijay-adds-love-is-a-highway-to-formats-catalog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Banijay Adds Love is a Highway to Formats Catalog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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