{"id":9660,"date":"2023-04-18T03:00:13","date_gmt":"2023-04-18T07:00:13","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2023-04-18T03:15:02","modified_gmt":"2023-04-18T07:15:02","slug":"bbc-nbcuniversal-co-commission-destination-x-adaptation","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/bbc-nbcuniversal-co-commission-destination-x-adaptation\/","title":{"rendered":"BBC, NBCUniversal Co-Commission Destination X Adaptation"},"content":{"rendered":"<p>BBC and NBCUniversal have co-commissioned an adaptation of the Belgian adventure reality competition format <em>Destination X<\/em>.<\/p>\n<p>Originally created and produced by Geronimo, the format sees ten contestants embark on the road trip of a lifetime, with no knowledge of their locations. They will receive clues to help them decide if they can trust what they see outside of the bus, and whichever contestant places their X on a map furthest away from the bus\u2019s actual location at the end of each episode is eliminated.<\/p>\n<p>The original series launched in Belgium on February 20 on VTM and has consistently won the slot on Monday evenings, with a 42 percent market share over the first eight episodes. The format is distributed globally by Be-Entertainment.<\/p>\n<p>This co-commission follows the successful co-commission between the two broadcast giants of <em>The Traitors<\/em>, which has become a global phenomenon.<\/p>\n<p>Kate Phillips, director of unscripted at the BBC, said: \u201cFollowing the must-see success of <em>The Traitors<\/em>, I\u2019m delighted that once again we\u2019re partnering with NBCUniversal on another very smart, very addictive and very innovative competition show. With countless red herrings and brain-teasing clues, we were gripped from the start. It promises to be a hugely challenging adventure for our ten brave contestants, with plenty of play-along for all BBC viewers, as everyone hopes they\u2019ve got the X that marks the spot!\u201d<\/p>\n<p>Corie Henson, executive VP of unscripted programming at NBCUniversal Television and Streaming, commented: \u201c<em>Destination X<\/em> is a big unique format that pairs spectacular adventure travel with the ultimate guessing game. <em>The Traitors<\/em> instilled confidence that big formats are back, and <em>Destination X<\/em> is incredibly ambitious. We\u2019re thrilled to have the perfect traveling partners in Universal Television Alternative Studios, BBC and, of course, Be-Entertainment for this one-of-a-kind immersive gameplay set among stunning locations.\u201d<\/p>\n<p>Gepke Nederlof, managing director of Be-Entertainment, added: \u201cIt\u2019s amazing to see how<em> Destination X<\/em> has literally taken off since its launch! It\u2019s a true adventure both in and outside of the <em>Destination X<\/em> bus, and we could not be more proud than to partner with two of the leading content companies in the world in such an early stage of our international journey.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC and NBCUniversal have co-commissioned an adaptation of the Belgian adventure reality competition format Destination X.<\/p>\n","protected":false},"author":1412,"featured_media":9661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1026,3003,3004,3005,879,3006,402,969,750],"class_list":["post-9660","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc","tag-be-entertainment","tag-corie-henson","tag-destination-x","tag-gepke-nederlof","tag-geronimo","tag-kate-phillips","tag-nbcuniversal","tag-vtm","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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