{"id":9502,"date":"2023-01-31T09:42:17","date_gmt":"2023-01-31T14:42:17","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/fremantle-use-ai-dubbing-arabic-localization\/"},"modified":"2023-01-31T09:42:17","modified_gmt":"2023-01-31T14:42:17","slug":"fremantle-to-use-ai-dubbing-for-arabic-localization","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/fremantle-to-use-ai-dubbing-for-arabic-localization\/","title":{"rendered":"Fremantle to Use AI Dubbing for Arabic Localization"},"content":{"rendered":"<p>Fremantle has partnered with the artificial intelligence start-up Papercup, which will localize hundreds of hours of video entertainment content from the company\u2019s catalog of talent shows into Arabic.<\/p>\n<p>Fremantle formats such as <em>Idols<\/em>, <em>Got Talent<\/em> and <em>The X Factor<\/em> will become available on the Talent World hub. The YouTube channel, which will be known locally as \u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0648\u0627\u0647\u0628, will use Papercup\u2019s AI technology to automatically translate and dub Fremantle video content into Arabic.<\/p>\n<p>The partnership follows the launch of Fremantle\u2019s Spanish YouTube channel in collaboration with Papercup. The company\u2019s patented AI Dubbing platform localized hours of <em>Los Mejores Talentos En Espa\u00f1ol<\/em> (<em>The Best of Got Talent Spain<\/em>).<\/p>\n<p>Robert Cocker, head of social and digital platforms at Fremantle, said: \u201cOur talent shows are loved by audiences all over the world, and we are delighted that this partnership with Papercup will allow us to bring our content to even more fans. With over 216m YouTube subscribers and 182Bn views, Fremantle has an incredible track record in building engaged audiences, and we are excited to see how Talent World will grow.\u201d<\/p>\n<p>Jesse Shemen, CEO of Papercup, said: \u201cAt Papercup, our mission is to make all the world\u2019s videos watchable in any language. We empower global companies to reach an international audience eager to watch videos in their native language, which they couldn\u2019t access before. With the proliferation of entertainment content out there, competition for viewers\u2019 attention is ever-increasing. By partnering with Fremantle to localize content with high viewership in existing markets, we enable them to sustainably scale that success in new markets.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fremantle has partnered with the artificial intelligence start-up Papercup, which will localize hundreds of hours of video entertainment content from the company\u2019s catalog of talent shows into Arabic.<\/p>\n","protected":false},"author":350,"featured_media":9503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1482,123,1544,2838,1648],"class_list":["post-9502","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-fremantle","tag-got-talent","tag-idols","tag-papercup","tag-the-x-factor","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fremantle to Use AI Dubbing for Arabic Localization - 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