{"id":9378,"date":"2022-11-28T08:50:53","date_gmt":"2022-11-28T13:50:53","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2022-11-29T09:37:51","modified_gmt":"2022-11-29T14:37:51","slug":"juliet-denison-gay-on-hungry-bear-media-ethos","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/juliet-denison-gay-on-hungry-bear-media-ethos\/","title":{"rendered":"Juliet Denison Gay on Hungry Bear Media Ethos"},"content":{"rendered":"

Juliet Denison Gay, creative director of Hungry Bear Media, tells <\/em>TV Formats about the company\u2019s ethos and its new venture Hungry Jay Media.<\/em><\/p>\n

Presenter Jay Blades, known for such shows as The Repair Shop<\/em>, teamed up with Hungry Bear Media to launch Hungry Jay Media. The aim of the new venture is to develop and produce formats with its founder both on-screen and behind the camera and focus on bringing in fresh production talent.<\/p>\n

\u201cMany years ago, Dan [Baldwin, co-owner and managing director of Hungry Bear Media] and I met Jay Blades, and we immediately developed a strong connection,\u201d says Denison Gay.<\/p>\n

\u201cHungry Bear Media is an established company with a long track record of working with on-screen talent such as Michael McIntyre, Ant and Dec, Romesh Ranganathan, Claudia Winkleman, Alan Carr and Brendan O\u2019Carroll, so when Jay wanted to establish his own production company, he approached us as a potential partner.\u201d<\/p>\n

Blades was keen to establish a production company that not only developed exciting TV formats but also had a mission to improve diversity and representation in TV and to give more people from underrepresented backgrounds an opportunity to succeed in the industry\u2014values that are shared by Hungry Bear Media, Denison Gay says. \u201cIt presented Hungry Bear Media with a really exciting possibility, and so Hungry Jay Media was created!\u201d<\/p>\n

She adds that Hungry Jay Media is passionate about \u201cbrilliant fact-ent formats with real purpose,\u201d pointing to Jay Blades: No Place Like Home<\/em> as an example. The three-part docuseries for Channel 5 aired in May 2022 and saw Blades return to the streets where he grew up to get a deeper understanding of how the history of the area has influenced who he is today. \u201cRooted in social history with fascinating, relatable stories, the series bears all the hallmarks of the content that Hungry Jay is passionate about, and we\u2019re delighted that it\u2019s now been recommissioned as a six-part series by Channel 5, following a different celebrity in every episode,\u201d Denison Gay notes.<\/p>\n

As for what makes a Hungry Jay Media format easily adaptable for international iterations, she puts it down to the fact that \u201cgreat storytelling is universal and will always travel well. What Hungry Jay is focused on is developing formats that let us tell stories with real heart and purpose\u2014stories that tell us something about the communities that they come from. A good format lets us package and present these stories to audiences all over the word, but the story is always the key.\u201d<\/p>\n

In May, Hungry Jay Media scored a one-year first-look development deal with BBC Studios. The agreement gives BBC Studios priority access to Hungry Jay\u2019s slate, with a focus on factual-entertainment formats for the U.K. market that can travel around the world.<\/p>\n

\u201cWe always thought that BBC Studios would be a great fit for Hungry Jay Media,\u201d says Denison Gay. \u201cDan and I have worked with them for many years because BBC Studios distributes some of Hungry Bear Media\u2019s formats, and we have always had a good relationship with them. For us, it\u2019s about the people, and the team at BBC Studios shares our values as well as our ambition to create purposeful content and reach underserved audiences. BBC Studios support us with their expertise in local markets and by helping us bring the right people on board, which is invaluable as we steer our development.\u201d<\/p>\n

Developing new talent is at the heart of Hungry Jay Media\u2019s values as a business, according to Denison Gay: \u201cHow and who creates our content is as important to us as what we create. We\u2019re passionate about diversity and take a hands-on approach to developing talent.\u201d<\/p>\n

For example, through its Hungry Runners initiative, the company employs people from underrepresented backgrounds to give individuals experience in a production environment to help them start a career in the sector. \u201cLikewise, we are the first production company to partner with the unscripted development scheme Share My Telly Job,which aims to upskill producers to series producers. Finding ways to support the talent out there is key to our business,\u201d Denison Gay says.<\/p>\n

She adds that the team feels passionate about \u201ctaking real action; this is not a painting-by-numbers exercise. Hungry Jay Media is dedicated to being a diverse and inclusive organization that inspires talent from all backgrounds into the sector, and it is clear with Jay as managing director, there is a level of trust that our commitment to creating opportunities and supporting emerging talent is authentic. Jay wants people to know that his background hasn\u2019t held him back from making it in TV, and he wants to be a role model to others.\u201d<\/p>\n

The first commission, Jay Blades: Learning to Read at 51<\/em>, being a hit on BBC One helped to set the tone for the kind of work Hungry Jay Media wants to develop, says Denison Gay. \u201cWe\u2019re excited about our latest commission, Jay Blades: No Place Like Home<\/em> for Channel 5, which is currently in development, and of course, just like any production company, we are busy developing ideas we hope will be a hit both in the U.K. and globally.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The creative director talks about the company\u2019s ethos and its new venture Hungry Jay Media.<\/p>\n","protected":false},"author":350,"featured_media":9379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[2695,2517,2518,2694],"class_list":["post-9378","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-hungry-bear-media","tag-hungry-jay-media","tag-jay-blades","tag-juliet-denison-gay","pmpro-has-access"],"yoast_head":"\nJuliet Denison Gay on Hungry Bear Media Ethos - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/juliet-denison-gay-on-hungry-bear-media-ethos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juliet Denison Gay on Hungry Bear Media Ethos - 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