{"id":9323,"date":"2022-10-17T09:44:22","date_gmt":"2022-10-17T13:44:22","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/hello-dolly-hones-limitless-production-strategies\/"},"modified":"2022-10-19T11:01:37","modified_gmt":"2022-10-19T15:01:37","slug":"hello-dolly-hones-limitless-production-strategies","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/hello-dolly-hones-limitless-production-strategies\/","title":{"rendered":"Hello Dolly Hones Limitless Production Strategies"},"content":{"rendered":"<p><em>Stuart Shawcross and Victoria Ashbourne, co-founders of Hello Dolly, talk to <\/em>TV Formats<em> about the company\u2019s production strategies, particularly with <\/em>Ant &amp; Dec\u2019s Limitless Win<em>.<\/em><\/p>\n<p>This year kicked off the launch of <em>Ant &amp; Dec\u2019s Limitless Win <\/em>on ITV. The game show, hosted by the eponymous powerhouse presenting duo, marked ITV\u2019s biggest brand-new entertainment launch since <em>The Masked Singer<\/em> and proved a hit among the coveted 16-to-34 demographic, with the show winning its slot each week. Created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios, the series has been recommissioned for a second season.<\/p>\n<p>\u201cReality is huge at the moment, both with new formats breaking through and old ones having a resurgence,\u201d Shawcross, founder and chief creative officer of Hello Dolly, tells <em>TV Formats<\/em>. \u201cBut I think entertainment formats will always be important\u2014shows that can bring families together. We found that with <em>Limitless Win<\/em>, families loved being able to play the questions together. In the next series, we\u2019re evolving the show so that it\u2019s even more entertaining for the viewers at home.\u201d<\/p>\n<p><em>Limitless Win<\/em> has also now been commissioned for a local version by RTL in Germany. On Hello Dolly\u2019s approach to adaptation, Shawcross explains: \u201cWe work in a number of ways\u2014with <em>Sing On!<\/em>, we ran the hub in the U.K. and produced the U.S. version. For the Spanish and German versions of <em>Sing On!<\/em> (filmed at the U.K. hub), we co-produced with our Banijay counterparts from those territories. On <em>Limitless Win,<\/em> we have been consulting on the adaptation.\u201d<\/p>\n<p>Ashbourne, founder and chief executive, teases that Hello Dolly has \u201cseveral exciting projects in development\u2014none of which we can reveal just yet.\u201d<\/p>\n<p>With regard to co-development, Shawcross says that the company takes each project on a case-by-case basis. \u201cWe have some exciting talent-led co-developments in the pipeline,\u201d he adds.<\/p>\n<p>Over the last 20 years, Ashbourne and Shawcross, who launched Hello Dolly in 2017, have created and produced hundreds of hours of prime-time network and cable series, including competition formats, music specials, quiz shows and live chat shows for platforms around the globe. \u201cWe pitch to the major U.K. networks, the U.S. networks and the streamers,\u201d Ashbourne says. \u201cThe approach to each project is bespoke. We work out where the format is best placed and create a pitch strategy from there.\u201d<\/p>\n<p>Looking at what\u2019s trending in the format space, Shawcross says that, more than ever, \u201cbig, noisy formats that cut through are key, be it reality, game or competition\u2014it\u2019s things that stand out and have a clear USP and hook that can grab audiences\u2019 attention in a very crowded market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stuart Shawcross and Victoria Ashbourne, co-founders of Hello Dolly, talk about the company\u2019s production strategies, particularly with Ant &amp; Dec\u2019s Limitless Win.<\/p>\n","protected":false},"author":350,"featured_media":9324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[1183],"class_list":["post-9323","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-hello-dolly","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hello Dolly Hones Limitless Production Strategies - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/hello-dolly-hones-limitless-production-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hello Dolly Hones Limitless Production Strategies - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Stuart Shawcross and Victoria Ashbourne, co-founders of Hello Dolly, talk about the company\u2019s production strategies, particularly with Ant &amp; 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