{"id":9077,"date":"2022-07-11T08:45:58","date_gmt":"2022-07-11T12:45:58","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2022-07-12T09:24:09","modified_gmt":"2022-07-12T13:24:09","slug":"video-interview-media-ranchs-sophie-ferron-722","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/video-interview-media-ranchs-sophie-ferron-722\/","title":{"rendered":"Media Ranch\u2019s Sophie Ferron"},"content":{"rendered":"<p style=\"font-weight: 400\">With its Horsepower incubator, Media Ranch has been supporting the development of brand-new unscripted TV formats ready for export. Its partners in the initiative include TF1 Group, La Fabrique des Formats and Quebecor Content, and the Horsepower moniker is becoming a brand unto itself. There are plans for an international edition on the horizon, says Sophie Ferron, founder and president of Media Ranch.<\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\r\n \t                <div style=\"padding-top: 56.2504%;\">\r\n\t\t\t\t\t<video data-video-id=\"6309288925112\" \r\n\t\t\t\t\tdata-account=\"1120308147\" \r\n\t\t\t\t\tdata-player=\"default\" \r\n\t\t\t\t\tdata-embed=\"default\" \r\n\t\t\t\t\tdata-application-id \r\n\t\t\t\t\tclass=\"video-js\" \r\n\t\t\t\t\tcontrols=\"\"\r\n                    loop autoplay\r\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\r\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400\">In this video interview, Ferron talks to <em>TV Formats\u00a0<\/em>about the labor of love that is the Horsepower incubator and discusses trends in the unscripted format space. She also touches on the strategy for growing the company\u2019s catalog and the current climate for paper formats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The founder and president of Media Ranch on the labor of love that is the Horsepower incubator and discusses trends in the unscripted format space.<\/p>\n","protected":false},"author":350,"featured_media":9083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1480,1501],"class_list":["post-9077","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-media-ranch","tag-sophie-ferron","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Ranch\u2019s Sophie Ferron - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/video-interview-media-ranchs-sophie-ferron-722\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Ranch\u2019s Sophie Ferron - 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