{"id":8917,"date":"2022-04-15T09:00:17","date_gmt":"2022-04-15T13:00:17","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2022-04-15T11:35:20","modified_gmt":"2022-04-15T15:35:20","slug":"tv-formats-screenings-festival-bbc-studios-0322","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/tv-formats-screenings-festival-bbc-studios-0322\/","title":{"rendered":"TV Formats Screenings Festival: BBC Studios"},"content":{"rendered":"

Freeze the Fear with Wim Hof<\/em><\/a>, a reality\/entertainment format built around the benefits of extreme-cold therapy, is among BBC Studios\u2019 highlights in the TV Formats Screenings Festival<\/a>.<\/p>\n

Eight celebrities live together in a tented dwelling in sub-zero temperatures in the new format. \u201cFrom ice barrel baths to swimming under a frozen lake, the celebrities are guided through radical challenges by extreme athlete Wim Hof, using his signature breathing techniques,\u201d says Andre Renaud, senior VP of global format sales at BBC Studios. \u201cTheir aim is to reap the rewards of cold-water therapy and emerge happier, healthier and stronger\u2014set to conquer the ultimate challenge of leaping backward from a 500-foot bridge.\u201d<\/p>\n

Megahit<\/em><\/a> promises prime-time entertainment, bringing celebrities and established music producers together to write and produce new songs. \u201cMegahit<\/em> produced some thoroughly entertaining and completely unique hits, including love letters to politicians and songs about working out, and the potential for commercial tie-ins is obvious,\u201d says Renaud. \u201cThe show was a hit with viewers in Norway, creating two Spotify number ones and over 25 million Spotify streams to date.\u201d<\/p>\n

For access prime, meanwhile, BBC Studios has the game-show format 1&6 Zeros<\/em><\/a>, which Renaud describes as a \u201cnail-biting watch.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Freeze the Fear with Wim Hof, a reality\/entertainment format built around the benefits of extreme-cold therapy, is among BBC Studios\u2019 highlights in the TV Formats Screenings Festival.<\/p>\n","protected":false},"author":1,"featured_media":8918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1337],"class_list":["post-8917","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-studios","pmpro-has-access"],"yoast_head":"\nTV Formats Screenings Festival: BBC Studios - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/tv-formats-screenings-festival-bbc-studios-0322\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV Formats Screenings Festival: BBC Studios - 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