{"id":8826,"date":"2022-03-29T09:33:41","date_gmt":"2022-03-29T13:33:41","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/banijay-acquires-french-format-outfit-tooco\/"},"modified":"2022-03-29T12:51:27","modified_gmt":"2022-03-29T16:51:27","slug":"banijay-acquires-french-format-outfit-tooco","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/banijay-acquires-french-format-outfit-tooco\/","title":{"rendered":"Banijay Acquires French Format Outfit Tooco"},"content":{"rendered":"<p>Banijay has acquired Tooco, a French outfit specialized in the creation, development and management of formats for the local and global markets.<\/p>\n<p>Tooco, led by Aur\u00e9lien Lipiansky and Mika\u00ebl Moreau, is behind formats such as <em>Guess My Age<\/em>, which has traveled to 22 territories, including Italy, Spain and Germany. Founded in 2015, its slate encompasses game shows, entertainment, factual entertainment and reality.<\/p>\n<p>Fran\u00e7ois de Brugada, president of Banijay France, noted, \u201cTooco is a fantastic addition to our French portfolio. Aur\u00e9lien and Mika\u00ebl are among the best format creators in our country, and we are proud to support and provide a home for them, where they can lean on a world-class global network of producers to travel their shows. Our brands have long transcended borders, and we have no doubt, with these two, there is a new generation of hits just on the horizon.\u201d<\/p>\n<p>Lipiansky, president of Tooco, commented, \u201cMika\u00ebl and I are proud to be joining Banijay, which has long understood the importance of investing in French format creation, and we hope to benefit from the power and sales force of the group internationally to travel our ideas worldwide. This is a strong challenge, a logical continuation for Tooco, and we are delighted to start this new adventure.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banijay has acquired Tooco, a French outfit specialized in the creation, development and management of formats for the local and global markets.<\/p>\n","protected":false},"author":290,"featured_media":8827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[759,1950,2466],"class_list":["post-8826","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-banijay","tag-banijay-france","tag-tooco","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Banijay Acquires French Format Outfit Tooco - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/banijay-acquires-french-format-outfit-tooco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banijay Acquires French Format Outfit Tooco - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Banijay has acquired Tooco, a French outfit specialized in the creation, development and management of formats for the local and global markets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/banijay-acquires-french-format-outfit-tooco\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-29T13:33:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-29T16:51:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/Tocco-Banijay-322.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/banijay-acquires-french-format-outfit-tooco\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/banijay-acquires-french-format-outfit-tooco\/\",\"name\":\"Banijay Acquires French Format Outfit Tooco - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2022-03-29T13:33:41+00:00\",\"dateModified\":\"2022-03-29T16:51:27+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/banijay-acquires-french-format-outfit-tooco\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/banijay-acquires-french-format-outfit-tooco\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/banijay-acquires-french-format-outfit-tooco\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Banijay Acquires French Format Outfit Tooco\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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