{"id":8792,"date":"2022-03-15T11:53:35","date_gmt":"2022-03-15T15:53:35","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/odeon-entertainment-rebrands-madame-zheng-production\/"},"modified":"2022-03-15T13:07:37","modified_gmt":"2022-03-15T17:07:37","slug":"odeon-entertainment-rebrands-as-madame-zheng-production","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/odeon-entertainment-rebrands-as-madame-zheng-production\/","title":{"rendered":"Odeon Entertainment Rebrands as Madame Zheng Production"},"content":{"rendered":"<p>LEONINE Studios has realigned its production company Odeon Entertainment under the new brand name Madame Zheng Production.<\/p>\n<p>Tina Wagner, previously producer and executive producer at Redseven Entertainment, and Nina Etsp\u00fcler, co-head of entertainment at LEONINE Studios, are joining the management team. They will lead the company under Wagner&#8217;s direction, along with Martin Schneider, Odeon Entertainment\u2019s long-standing managing director.<\/p>\n<p>Wagner\u2019s credits include <em>Moms Make Porn<\/em>, <em>Kiss Bang Love<\/em>, <em>Five Senses of Love<\/em>, <em>Old People\u2019s Home for 4 Year Olds<\/em> and <em>Married at First Sight<\/em>.<\/p>\n<p>Etsp\u00fcler, who was previously group creative director of Red Arrow Studios, was responsible for global format and content development as well as acquisitions and international market launches at the company. She\u2019s been involved with such formats as <em>Old People\u2019s Homes for 4 Year Olds<\/em>, <em>Kiss Bang Love<\/em>, <em>Buying Blind\u2014Das Hauskauf Experiment<\/em> and<em> Look Me in the Eye<\/em>. She spent over ten years as executive producer at ProSiebenSat.1.<\/p>\n<p>Fred Kogel, CEO and co-head of entertainment at LEONINE Studios, said: \u201cEver since Nina Etsp\u00fcler joined LEONINE in January 2021, we have jointly pursued the goal of establishing a production brand that advocates for equality and diversity in front of and behind the camera, in order to firmly anchor these themes, which are essential for LEONINE Studios, in the production market. The entertainment sector in Germany, in particular, has a lot of catching up to do, which is why we want to consciously champion equality and diversity. I am very pleased that we can now put our plans into practice with such a distinguished and talented colleague as Tina Wagner. Madame Zheng Production perfectly complements our existing entertainment brands i&amp;u TV and SEO Entertainment. In its entirety, LEONINE Studios now covers an even broader spectrum within nonfiction production. This will generate further growth for our LEONINE Production division.\u201d<\/p>\n<p>Wagner added: \u201cWe want to create programs that appeal to everyone and don&#8217;t limit ourselves to specific genres or target audiences. Our main focus is to develop entertaining, value-driven and glamorous formats that are visually innovative, recognizable and unique. The new company name reflects our brand essence. Madame Zheng, the name of a legendary pirate, symbolizes for us a strong unconventional woman who is very successful at what she does. And that&#8217;s how we&#8217;re starting out now\u2014ready to conquer the TV landscape. I&#8217;m very excited to embark on this journey with Nina Etsp\u00fcler, Martin Schneider and our great, professional team as part of LEONINE Studios.\u201d<\/p>\n<p>Etsp\u00fcler said: \u201cEquality and diversity are part of the core values that guide LEONINE Studios&#8217; corporate strategy. I am very excited that they will now become even more visible and tangible with Madame Zheng. Tina Wagner has already produced many outstanding, innovative and successful television formats. Now, as Madame Zheng Production, we want to create television programs that people talk about.\u201d<\/p>\n<p>Schneider, managing director of Madame Zheng Production, said: \u201cI look forward to working with Tina Wagner, Nina Etsp\u00fcler and the entire team under the flag of Madame Zheng.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LEONINE Studios has realigned its production company Odeon Entertainment under the new brand name Madame Zheng Production.<\/p>\n","protected":false},"author":1033,"featured_media":8793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[2194,2449,2450],"class_list":["post-8792","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-leonine-studios","tag-madame-zheng-production","tag-odeon-entertainment","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Odeon Entertainment Rebrands as Madame Zheng Production - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/odeon-entertainment-rebrands-as-madame-zheng-production\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odeon Entertainment Rebrands as Madame Zheng Production - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"LEONINE Studios has realigned its production company Odeon Entertainment under the new brand name Madame Zheng Production.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/odeon-entertainment-rebrands-as-madame-zheng-production\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T15:53:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-15T17:07:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/madame-zheng-logo-0322.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/odeon-entertainment-rebrands-as-madame-zheng-production\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/odeon-entertainment-rebrands-as-madame-zheng-production\/\",\"name\":\"Odeon Entertainment Rebrands as Madame Zheng Production - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2022-03-15T15:53:35+00:00\",\"dateModified\":\"2022-03-15T17:07:37+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/odeon-entertainment-rebrands-as-madame-zheng-production\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/odeon-entertainment-rebrands-as-madame-zheng-production\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/odeon-entertainment-rebrands-as-madame-zheng-production\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Odeon Entertainment Rebrands as Madame Zheng Production\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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