{"id":8380,"date":"2021-08-16T08:30:16","date_gmt":"2021-08-16T12:30:16","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2021-08-17T09:59:38","modified_gmt":"2021-08-17T13:59:38","slug":"formats-trending-this-summer","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/formats-trending-this-summer\/","title":{"rendered":"Formats Trending This Summer"},"content":{"rendered":"

The trend-trackers at The WIT have identified a slew of format adaptations making waves on social media this summer, charting shows with the greatest followings on Instagram. This includes hot new treatments of hits such as <\/span>The Voice<\/span><\/i>, <\/span>Love Island<\/span><\/i>, <\/span>Supermarket Sweep<\/span><\/i>, <\/span>Too Hot to Handle <\/span><\/i>and <\/span>Beauty and the Geek<\/span><\/i> generating buzz.\u00a0<\/span><\/p>\n

Competition-based formats, of course, have been top draws on summer slates. <\/span>The Voice Dominicana<\/span><\/i>, the Dominican Republic\u2019s local version of the mega-successful singing format, notched up around 115,000 Instagram followers with its July debut, with all four coaches having strong social followings of their own: Nacho (12 million followers), Musicologo The Libro (2.5 million), Juan Mag\u00e1n (831,000) and Milly Quezada (394,000).<\/span><\/p>\n

Combining elements of a quiz show with the action of a timed race, the Turkish adaptation of <\/span>Supermarket Sweep<\/span><\/i>, locally titled <\/span>Star Market<\/span><\/i> on Star TV, came out of the gate strong last month, with some 41,000 IG followers.\u00a0<\/span><\/p>\n

Dating shows are also hot commodities this summer, and their social media followings are evidence of their audience appeal. <\/span>Brincando com Fogo<\/span><\/i>, the Brazilian adaptation of Netflix\u2019s <\/span>Too Hot to Handle<\/span><\/i>, had around 33,000 Instagram followers alongside its July debut. The show sees five men and five women come together in a tropical paradise for an unforgettable vacation\u2014though no kissing, no heavy petting and no self-gratification of any kind are allowed.\u00a0<\/span><\/p>\n

Last month also saw the launch of <\/span>O Amor Acontece<\/span><\/i>, a local adaptation of the dating format <\/span>Let Love Rule<\/span><\/i> on TVI in Portugal. The show\u2014in which two single candidates immediately move in together in a luxury apartment\u2014drew some 21,000 IG followers, with notable followings for its hosts: Pedro Teixeira (918,000 followers) and Maria Cerqueira Gomes (426,000).\u00a0<\/span><\/p>\n

Australia\u2019s Nine debuted its local adaptation of the <\/span>Beauty and the Geek<\/span><\/i> format with around 16,000 followers on Instagram for the show (and the host\u2014singer, actress, model and TV personality Sophie Monk\u2014is also a social media favorite, with 611,000 followers). <\/span>Beauty and the Geek<\/span><\/i> follows as “beauties” and “geeks” from all over the country test their respective brains and charisma. The format was previously adapted in Australia on Seven from 2009 to 2014.\u00a0<\/span><\/p>\n

In June, discovery+ in Italy debuted its treatment of <\/span>Love Island<\/span><\/i>, in which young and glamorous contestants live in a beautiful villa and race to couple up, as anyone that stays single will be in danger of being eliminated and losing out on a lucrative cash prize. The show had some 46,000 followers on Instagram around the time of launch, with host Giulia De Lellis having her own loyal following (4.9 million followers).<\/span>\u00a0<\/span><\/p>\n

Scripted remakes from around the world have also topped the charts with strong social media traction this summer. FOX Turkey\u2019s <\/span>A\u015fk Mant\u0131k \u0130ntikam<\/span><\/i> (<\/span>Love, Reason, Get Even<\/span><\/i>) had some 165,000 IG followers along with its debut in June. An adaptation of the Korean format <\/span>Cunning Single Lady<\/span><\/i>, the romantic comedy follows Esra as she tries to win back the heart of her now rich ex-husband. Its stars have certainly added to the show\u2019s social media allure: Burcu \u00d6zberk (6.6 million followers), Melisa D\u00f6ngel (2.6 million), Burak Y\u00f6r\u00fck (1.2 million) and \u0130lhan \u015een (438,000).<\/span><\/p>\n

Univision in the U.S. debuted <\/span>Si Nos Dejan<\/span><\/i> (<\/span>If They Let Us<\/span><\/i>), a remake of the Colombian telenovela <\/span>Se\u00f1ora Isabel<\/span><\/i>, in June with around 26,000 followers. It, too, has benefitted from the social media followings of its cast: Mayr\u00edn Villanueva (2.1 million followers), Scarlet Gruber (1.2 million), Marcus Ornellas (1.2 million) and Alexis Ayala (946,000).<\/span><\/p>\n

Same is the case with <\/span>La desalmada<\/span><\/i>, an adaptation of the Colombian telenovela <\/span>La dama de Troya<\/span><\/i> that premiered on Las Estrellas in Mexico last month. There were some 77,000 followers for the show, which stars Marjorie de Sousa (7.2 million followers), Livia Brito (6.1 million), Jos\u00e9 Ron (3.5 million) and Eduardo Santamarina (508,000).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The trend-trackers at The WIT have identified a slew of format adaptations making waves on social media this summer, charting shows with the greatest followings on Instagram.<\/p>\n","protected":false},"author":1,"featured_media":8381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[],"class_list":["post-8380","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","pmpro-has-access"],"yoast_head":"\nFormats Trending This Summer - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/formats-trending-this-summer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formats Trending This Summer - 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