{"id":8258,"date":"2021-06-14T09:00:33","date_gmt":"2021-06-14T13:00:33","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2021-06-15T09:08:48","modified_gmt":"2021-06-15T13:08:48","slug":"nippon-tv-bets-big-on-game-show-market","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/nippon-tv-bets-big-on-game-show-market\/","title":{"rendered":"Nippon TV Bets Big on Game-Show Market"},"content":{"rendered":"

Nippon TV\u2019s Tom Miyauchi, head of formats, international business development, talks to <\/em>TV Formats about the proven popularity of feel-good studio game shows.<\/em><\/p>\n

As productions were put on pause while a pandemic swept the globe, the international content industry proved its resilience by shifting its focus to the development of new ideas, which ultimately generated new commissions and productions, according to Tom Miyauchi, head of formats, international business development, at Nippon TV. \u201cThe global format industry has flourished with bright new ideas and attractive formats in the recent years,\u201d says Miyuachi, who has found that feel-good studio game shows in particular have served to boost family co-viewing habits, which have generally taken a turn for the better over the last year.<\/p>\n

A game-show format with \u201cvisual impact, simple concept, feel-good family entertainment with a \u2018twist\u2019 to spice it up\u201d is one that can travel the world, says Miyauchi. \u201cAll of these ingredients mixed, and with scalability added, would make a truly global game-show format.\u201d<\/p>\n

Nippon TV\u2019s catalog of game-show formats features the recently launched Crush Park<\/em>, in which contestants must break objects in their quest to win the prize. The company\u2019s slate also includes Mute it!<\/em> and Sokkuri Sweets<\/em>, both of which are produced by BlazHoffski Productions in the Netherlands, a subsidiary of Warner Bros. International Television Production. \u201cAll of these formats are Covid-19-friendly studio game shows,\u201d says Miyauchi. \u201cPlayers take on the challenges either solo, in small numbers and\/or with families, minimizing the risk of contact during taping, making it appropriate for the current times.\u201d<\/p>\n

The studio game-show format Stacking It!<\/em>, made in collaboration with ITV Studios, is Nippon TV\u2019s latest co-production. Ideal for co-viewing, it sees two families face off in a series of stacking challenges in order to win a haul of prizes. \u201cIt\u2019s a scalable format that anyone can take part in,\u201d says Miyauchi. \u201cThere is no need to have general knowledge to answer quizzes, nor dancing skills nor singing talent!\u201d<\/p>\n

Since the onset of the coronavirus pandemic, game-show formats have proven to be particularly adaptable, as well as being the kind of lighthearted entertainment that viewers crave in tough times. \u201cGame-show formats are now tested and proven for their production capabilities under the safety protocols during the pandemic, as can be seen by the Dutch adaptations of our formats this year,\u201d says Miyauchi. \u201cAlso to note, Nippon TV and ITV Studios collectively proved that the co-development of a game-show format can be done remotely.\u201d<\/p>\n

At Nippon TV, changes caused by the pandemic stretched beyond the streamlined methods of production and into how the company conducts meetings, with some of the shifts likely to establish some permanence. \u201cScheduling is much easier, there is no need to reserve a big conference room even if there are 12 people in a meeting, and there is an atmosphere where everyone has an equal opportunity to speak up and be heard,\u201d says Miyauchi. \u201cAll of these adjustments made the co-development process very smooth and fast, which we may maintain moving forward.\u201d<\/p>\n

As Nippon TV looks ahead, studio game shows are poised to remain a central focus, but Miyauchi is keen to explore other format genres as well. \u201cFamily entertainment and studio game shows are in our blood,\u201d he says. \u201cNext up, we would like to explore opportunities in outdoor, on-location production to create exquisite new formats for post-pandemic ages.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Nippon TV\u2019s Tom Miyauchi, head of formats, international business development, on the proven popularity of feel-good studio game shows.<\/p>\n","protected":false},"author":1033,"featured_media":8259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[314,2263],"class_list":["post-8258","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-nippon-tv","tag-tom-miyauchi","pmpro-has-access"],"yoast_head":"\nNippon TV Bets Big on Game-Show Market - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/nippon-tv-bets-big-on-game-show-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nippon TV Bets Big on Game-Show Market - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Nippon TV\u2019s Tom Miyauchi, head of formats, international business development, on the proven popularity of feel-good studio game shows.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/nippon-tv-bets-big-on-game-show-market\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-14T13:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-15T13:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/NipponTV-ITVS-StackingIt-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"555\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/nippon-tv-bets-big-on-game-show-market\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/nippon-tv-bets-big-on-game-show-market\/\",\"name\":\"Nippon TV Bets Big on Game-Show Market - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2021-06-14T13:00:33+00:00\",\"dateModified\":\"2021-06-15T13:08:48+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/nippon-tv-bets-big-on-game-show-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/nippon-tv-bets-big-on-game-show-market\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/nippon-tv-bets-big-on-game-show-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nippon TV Bets Big on Game-Show Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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