{"id":8111,"date":"2021-03-15T09:00:14","date_gmt":"2021-03-15T13:00:14","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2021-03-16T08:55:26","modified_gmt":"2021-03-16T12:55:26","slug":"media-ranch-incubates-next-generation-of-format-hits","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/media-ranch-incubates-next-generation-of-format-hits\/","title":{"rendered":"Media Ranch Incubates Next Generation of Format Hits"},"content":{"rendered":"

Sophie Ferron, founder, president and executive director of Media Ranch, talks to <\/em>TV Formats about the company’s successful format incubator Horsepower, which has returned for a third edition.<\/em><\/p>\n

Media Ranch\u2019s successful format incubator Horsepower has returned for a third edition, aimed at creating exportable unscripted TV formats from French Canada. \u201cThere is great satisfaction in working with new talent, taking risks with ideas, brainstorming and spending each week being creative,\u201d says Ferron. \u201cThat is what motivates us! Great ideas are coming out of these workshops. The international success that we have had with the Horsepower formats is really the icing on the cake and proves that a high-concept idea, well developed\u2014even by an unknown talent\u2014can find a home.\u201d<\/p>\n

Ferron has been exceedingly pleased to have secured four deals for previous Horsepower shows. The first Horsepower winning format, Family Tripped<\/em>, created by An Tran, was optioned by Quebecor Content for development. The dating format Heartbreak Hotel<\/em>, the winner of Horsepower 2.0 created by Isabelle Laperri\u00e8re, was acquired by FormatEast (an SBS Korea subsidiary) for Asian development and distribution, and Quebecor Content is also co-developing the show with Media Ranch for Canada. \u201cOne of our HP formats is currently in a confidential co-development agreement with an American broadcaster, and we also have an HP format titled House Party<\/em> that was co-developed with Ubisoft in France, associated with their megahit Just Dance<\/em>,\u201d she adds.<\/p>\n

Quebecor Content returned as a partner for Horsepower 3.0, after having been on board for the first two iterations. The third edition also sees new partners La Fabrique des Formats, an innovation and training cluster in the format field, and France\u2019s TF1 joining the project for the first time. \u201cWe are thrilled to be adding powerhouse broadcaster TF1, France\u2019s most popular network, and France-based La Fabrique des Formats, renowned format experts,\u201d Ferron says. \u201cBoth of those institutions are leaders in formats and provide even more opportunity for our participants. The goal for all formats is to be adapted in multiple territories, so having jury members and mentors outside Canada makes sense. We are excited to continue working with Quebecor, which has been an integral part of this since its inception, and are eager to share workshop and jury duty and increase the chance for the incubated projects to launch wider.\u201d<\/p>\n

While last years\u2019 Horsepower experience had to wrap up virtually, this year will be the first time it is 100 percent virtual. \u201cOn the one hand, it\u2019s a bit of a challenge to speak and engage for hours at a time on video, and the bonds created in-person are harder to replicate,\u201d says Ferron. \u201cHowever, it also allows us to take on participants from outside Montreal and reach more people. We found our groove at the end of the last session and are certain that this year will go smoothly.\u201d<\/p>\n

The incubation process includes four months of intense workshopping with the goal to create trained expertise in Qu\u00e9bec. By the end of the process, eight fresh, exportable unscripted formats will be ready for distribution. Media Ranch\u2019s Philip Kalin-Hajdu, head of content and storytelling, will provide mentorship support for the project with input from the company\u2019s Amsterdam-based senior VP, Tanja van der Goes, and Ferron. In addition to the mentors, both Quebecor and TF1 will give workshops. The winning format will receive co-development funding from Quebecor Content and TF1, and Media Ranch will manage production and global distribution. Formats created by remaining candidates may also be developed and distributed.<\/p>\n

\u201cAs with every session, we are hoping to foster expertise in formats, which is not as common as one would think,\u201d Ferron says. \u201cWe are also community-building and creating a group of long-term collaborators. We hope that the formats that come out of the incubator will get produced and shine a light on Quebecois talent.\u201d<\/p>\n

She adds that it\u2019s not only important for the format business but all creative industries to encourage new talent and new ideas. \u201cFrom talent competitions to dating shows and social experiments, formats reflect who we are,\u201d Ferron says. \u201cThey unify us and illustrate the commonality between each country and territory in the world. Emerging talent often creates without the cynicism of \u2018what sells\u2019 or \u2018what\u2019s trending\u2019 and go straight to the heart of the matter: \u2018What do I want to see and what reflects me.\u2019 That\u2019s where the magic happens.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Sophie Ferron, founder, president and executive director, talks about the company’s successful format incubator Horsepower, which has returned for a third edition.<\/p>\n","protected":false},"author":350,"featured_media":8112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[1884,1480,1501],"class_list":["post-8111","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-horsepower","tag-media-ranch","tag-sophie-ferron","pmpro-has-access"],"yoast_head":"\nMedia Ranch Incubates Next Generation of Format Hits - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/media-ranch-incubates-next-generation-of-format-hits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Ranch Incubates Next Generation of Format Hits - 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