{"id":8081,"date":"2021-02-26T09:37:02","date_gmt":"2021-02-26T14:37:02","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreenings-global-agency\/"},"modified":"2021-02-26T09:39:17","modified_gmt":"2021-02-26T14:39:17","slug":"worldscreenings-global-agency","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/worldscreenings-global-agency\/","title":{"rendered":"WorldScreenings: Global Agency"},"content":{"rendered":"<p>The entertainment format <em>Is That Really Your Voice <\/em>turns the traditional studio show on its head, asking the judges to make their selections based on looks alone. The concept is an original idea from Izzet Pinto, the founder and CEO of Global Agency, and is poised to be his biggest hit yet.<\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\r\n \t                <div style=\"padding-top: 56.2504%;\">\r\n\t\t\t\t\t<video data-video-id=\"6234430813001\" \r\n\t\t\t\t\tdata-account=\"1120308147\" \r\n\t\t\t\t\tdata-player=\"default\" \r\n\t\t\t\t\tdata-embed=\"default\" \r\n\t\t\t\t\tdata-application-id \r\n\t\t\t\t\tclass=\"video-js\" \r\n\t\t\t\t\tcontrols=\"\"\r\n                    loop autoplay\r\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\r\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>Pinto created the format in 2013, inspired after having seen a clip of Susan Boyle, who stunned judges on the third season of <em>Britain\u2019s Got Talent <\/em>with her sensational voice despite her somewhat dowdy appearance. \u201cWe all have prejudices when we see people based on how they look, what they wear, their weight, their height,\u201d he says. \u201cWe have our own ideas about whether that person is capable of doing something or not, especially when it comes to a performance art. When you look at someone, you develop an idea about if they can sing or not, whether they have a good voice or they don\u2019t. I thought, why don\u2019t I create a game show with musical elements and comedy, like a competition show for guessing music with lots of entertainment value.\u201d<\/p>\n<p>And thus, the concept was born. With a short demo in hand, Pinto and the Global Agency team took the format out to the global market in 2014. The initial feedback was positive, but the take-up was spurred along by the trend toward entertainment guessing games that ensued in the last two years. TF1 was the first broadcaster to come on board, airing the show as <em>Good Singers<\/em>. The show made its debut in France in July, going to air despite the challenging times brought about by the coronavirus pandemic and delivering the right mix of entertainment and laughs that audiences had been so desperately looking for. <em>Good Singers <\/em>broke records on TF1 with nearly 3.3 million viewers, becoming the highest-rated new show of the summer for the channel.<\/p>\n<p>On the back of this stellar performance, Global Agency has closed deals in 14 territories for the format, including in Europe. Pinto himself was recently in Russia attending the taping of the local version, which will air as <em>Musical Intuition<\/em>. \u201cThey shot 12 episodes to air on the TNT channel, which is known for its comedy shows,\u201d says Pinto. \u201cI feel optimistic that it could go for 10 to 20-plus seasons\u2014it was so good! During the shooting, even the producers had to stop the show because they were laughing so hard. The host has a background in stand-up comedy. It went really, really well.\u201d<\/p>\n<p>That trip to the studio inspired Pinto in other ways as well. \u201cIn the last 14 years of Global Agency\u2019s history, I have been motivated a couple of times to become a producer,\u201d he says. \u201cI just didn\u2019t think I had the right project to enter into production. I thought, my first production should really work! People have expectations. But in Russia, I was triggered, and I will produce <em>Is That Really Your Voice <\/em>in Turkey. I have spoken with one of the leading TV channels in Turkey; they want the show. I think it could be on-air by this summer.\u201d<\/p>\n<p>He says that the format lends itself well to these pandemic times, both in terms of production safety and audience appeal. The show can be filmed with a relatively small audience compared to other entertainment talent shows, as the focus remains on the six celebrity panelists, who are divided into two teams, and the host. \u201cThis is such an easy-to-follow show,\u201d Pinto says. \u201cAs a viewer, you are always guessing: good singer or bad singer. It\u2019s fun to play. As a family or with friends, everybody can make their guess. In a couple of minutes, it is revealed if your guess was right or wrong. It\u2019s a fun game. It involves celebrities, amazing music, a great stage; it\u2019s a shiny-floor entertainment program. It has all the dynamics of a good show.\u201d<\/p>\n<p>The performance on TF1 was testament to that, he adds. \u201cAt the end of the day, it\u2019s all about numbers; you look at the ratings. There\u2019s a lot of competition in France, and the results were amazing. I expect similar results in Russia. I find this show to be risk-free.\u201d Along with the strong ratings for TF1, the social media buzz for the show was overwhelmingly positive.<\/p>\n<p>This all has given Pinto much confidence and enthusiasm for the company\u2019s performance in 2021. \u201cFor a long time, we didn\u2019t have a big prime-time franchise. Having one of these changes the dynamics of the business; there are much bigger license fees. Mostly, our successful formats were daytime, daily shows. We now have a big chance to achieve a major brand.\u201d<\/p>\n<p>The format has been submitted to award competitions around the globe, and Pinto is hoping to see acclaim on that front for the show as well. \u201cSince it\u2019s my own creation, it\u2019s like one of my kids. Seeing it grow and be appreciated by the public, attracting millions of viewers, is so much fun. It\u2019s a dream come true!\u201d<\/p>\n<p>See Global Agency\u2019s Winter 2021 Showcase <a href=\"https:\/\/bit.ly\/3ude2Sr\"><strong>here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Izzet Pinto, the founder and CEO of Global Agency, talks to World Screen Newsflash about the entertainment format Is That Really Your Voice. <\/p>\n","protected":false},"author":350,"featured_media":8082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[101,2124,188],"class_list":["post-8081","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-global-agency","tag-is-that-really-your-voice","tag-izzet-pinto","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WorldScreenings: Global Agency - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/worldscreenings-global-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WorldScreenings: Global Agency - 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