{"id":7988,"date":"2020-12-14T09:00:46","date_gmt":"2020-12-14T14:00:46","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2020-12-15T09:13:40","modified_gmt":"2020-12-15T14:13:40","slug":"format-strategies-asia-in-focus","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/format-strategies-asia-in-focus\/","title":{"rendered":"Asia in Focus"},"content":{"rendered":"<p><em>Looking ahead to trends that will be shaping the format business in 2021, <\/em>World Screen<em>\u00a0checked in with a number of producers and distributors about the format landscape in the Asia Pacific.<\/em><\/p>\n<p>With production stalled in many markets throughout 2020, it\u2019s not been an easy year for the format business. But distributors with smart and savvy concepts are feeling upbeat about 2021.<\/p>\n<p>\u201cWe are continuing to see interest in a lot of local production formats and scripted formats,\u201d says Sabrina Duguet, executive VP for AsiaPac at all3media international. \u201cClients want safe, reliable content with track records, which will also help getting sponsors. Formats also allow a fast track to production. We have had great success with <em>Miss S<\/em>, the new Chinese scripted format adaptation of the globally popular <em>Miss Fisher\u2019s Murder Mysteries<\/em>, seen on Tencent and HBO Asia. <em>Marzi<\/em>, the Hindi adaptation of award-winning producer Two Brother Pictures\u2019 thriller <em>Liar<\/em>, was also a success, and we are continuing to work with local producers to explore local production with international topics and exploit local content.\u201d<\/p>\n<p>One of all3media international\u2019s key launches in AsiaPac is the game-show format <em>The Cube<\/em>, \u201cwhich is made all the more timely as the show can be filmed with social distancing in place; its inherent dynamic and entertainment value remain intact as contestants complete physical challenges for cash prizes,\u201d Duguet says. \u201c<em>Knock Knock<\/em> is another format game show that is a perfect fit for Asia. Teams compete to win a big jackpot in the ultimate test of general knowledge and memory. It is based on the classic \u2018memory pairs\u2019 game, but instead of turning cards, the show has life-size doors and a multilevel set.\u201d<\/p>\n<p>Sayako Aoki, manager of sales and licensing for the international business development (IBD) unit at Nippon TV, notes that the pandemic has seen \u201cthe licensing of our formats for original production in local Asian countries slow down.\u201d Nonetheless, she sees strong prospects for the company\u2019s entertainment formats in Asia, among them <em>9 Windows<\/em>, which was co-produced with The Story Lab. The show was \u201cplanned and developed before the COVID-19 outbreak, and we were able to produce and air the show in September 2020 under strict production regulations,\u201d Aoki says. \u201cJust like this format, in the non-scripted world, it is likely that studio-based formats that maintain a fun atmosphere and a creative structure but with cost-effective measures and manageable production styles will continue to be a trend.\u201d<\/p>\n<p>On the scripted format side, India remains a voracious buyer of compelling drama concepts from the global market. Among those leading this space in India is Applause Entertainment, a venture of the Aditya Birla Group, which has remade <em>Criminal Justice<\/em>, <em>Hostages<\/em>, <em>The Office<\/em> and more. \u201cWhen we&#8217;re picking these formats, we firstly think if we can imagine this in India,\u201d says CEO Sameer Nair. \u201cIf you take all the international shows that get made, 90 percent don&#8217;t make the cut. They&#8217;re either too specific, too unique or too different. On the other hand, let\u2019s look at <em>The Office<\/em>\u2014I think it should be remade in every country. It is that show: a sleepy little town, a sleepy little office, a boss from hell who is self-absorbed and a bunch of people goofing off who think they are doing great. It has those universal insights. On the other hand, <em>Hostages <\/em>at its core is a thriller that can find expression everywhere. We&#8217;re also producing <em>Fauda<\/em>; the conflict over Kashmir lends itself to that Israeli-Palestinian storyline. It&#8217;s a matter of land and people separated by religion and, therefore, politics. When we pick these stories, we get into them and try to localize them.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking ahead to trends that will be shaping the format business in 2021, World Screen\u00a0checked in with a number of producers and distributors about the format landscape in the Asia Pacific.<\/p>\n","protected":false},"author":290,"featured_media":7989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[79,69],"tags":[],"class_list":["post-7988","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-features","category-top-stories","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Asia in Focus - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/format-strategies-asia-in-focus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asia in Focus - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Looking ahead to trends that will be shaping the format business in 2021, World Screen\u00a0checked in with a number of producers and distributors about the format landscape in the Asia Pacific.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/format-strategies-asia-in-focus\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-14T14:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-15T14:13:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/9-Windows-THE-STORY-LAB-1020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/format-strategies-asia-in-focus\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/format-strategies-asia-in-focus\/\",\"name\":\"Asia in Focus - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2020-12-14T14:00:46+00:00\",\"dateModified\":\"2020-12-15T14:13:40+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/format-strategies-asia-in-focus\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/format-strategies-asia-in-focus\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/format-strategies-asia-in-focus\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asia in Focus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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