{"id":7930,"date":"2020-11-16T09:00:47","date_gmt":"2020-11-16T14:00:47","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2020-11-17T08:22:20","modified_gmt":"2020-11-17T13:22:20","slug":"the-format-formula-at-all3media-international","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/the-format-formula-at-all3media-international\/","title":{"rendered":"The Format Formula at all3media international"},"content":{"rendered":"<p><em>Nick Smith, the executive VP of formats at all3media international, talks to <\/em>TV Formats<em> about the company\u2019s strong non-scripted brands that are resonating with broadcasters and platforms amid the pandemic.<\/em><\/p>\n<p>Since 2013, the <em>Gogglebox<\/em> format has given viewers a window into the living rooms of their neighbors, offering them the voyeuristic go-ahead to watch families and friends react to television shows and chat about the day\u2019s current events. The meta concept, which first launched on Channel 4 in the U.K., has been adapted in 32 territories to date. It\u2019s a title that Nick Smith, the executive VP of formats at all3media international, says that the company feels \u201ceven more blessed than normal to distribute\u201d amid COVID-19.<\/p>\n<p>\u201cIt\u2019s the ultimate pandemic format, as it reflects what we are all doing much more of: sitting at home with our families watching television,\u201d explains Smith, who notes that the format was commissioned, cast, produced and broadcast during the crisis by FOX in the U.S. (where it is called <em>Celebrity Watch Party<\/em>), as well as for its channel homes in the U.K., Finland, Poland and Australia. \u201cThe format was on air, and while other entertainment shows had to be pulled, <em>Gogglebox<\/em> continued and was able to accurately reflect and comment on the moods of the respective nations.\u201d<\/p>\n<p>Also proving adaptable for the COVID-19 era are studio-entertainment programs. \u201cI\u2019d suggest that is because producing in a contained environment is more manageable right now, and also, the viewing public want levity and escapism,\u201d says Smith. \u201cWe\u2019ve had a huge amount of interest in <em>The Cube<\/em>; it\u2019s probably the only physical game-show format that can be produced right now.\u201d<\/p>\n<p>Overall, as the global pandemic continues to affect normal ways of doing business, the format industry has shown itself to be more than able to withstand the changed landscape. \u201cWe\u2019re continuing to close deals for new adaptations of our formats and we have new commissions that are coming into our catalog,\u201d Smith says. \u201cDespite all the challenges, it\u2019s been a good year for our format business.\u201d<\/p>\n<p>The format industry is further benefiting from streamers emerging as key clients for producers in the genre, with the platforms biting on concepts that ordinarily might not see the light of day. \u201cIt\u2019s hard to imagine a linear network commissioning most of the streamers\u2019 formatted shows off paper\u2014in fact, a number of the formats were repeatedly turned down by linear broadcasters before being commissioned by streamers\u2014and they\u2019ve often been too big and expensive to be adapted in ten-plus territories,\u201d Smith observes. \u201cI\u2019d argue that streamers are expanding the format industry, and while linear networks are competing with streamers, they\u2019re not often competing over the rights to commission the same formats.\u201d<\/p>\n<p>Whether headed for a linear channel or streaming service, formats need to have a universally relatable concept at the core. \u201cThis is why formats with constructed worlds are among the best-selling formats,\u201d Smith explains. \u201cIt\u2019s possible to get audiences to buy into a game show, reality show or talent competition anywhere in the world. It\u2019s trickier to create shows that do this in the real world.\u201d<\/p>\n<p>There are, however, a few notable exceptions on all3media international\u2019s slate, namely <em>Undercover Boss<\/em> and <em>Kitchen Nightmares<\/em>. Addressing what makes both of them work across the global stage, Smith notes, \u201cIt\u2019s pretty universal that big bosses are not really familiar with what it\u2019s like to work at the bottom of their organization [and], having traveled quite extensively, I can tell you that there are \u2018kitchen nightmares\u2019 in restaurants all over the world.\u201d<\/p>\n<p>all3media international\u2019s robust format catalog is expanding further with the new celebrity game show <em>Head to Head<\/em>, which has already launched in Sweden and Norway. The season is structured as a knock-out tournament, with the celebrities competing to be named champion. \u201cThe rounds are hilarious\u2014it has a late-night chat show vibe\u2014and unpredictable, as the game pool currently consists of 25 games, so viewers never know what is in store,\u201d says Smith. There\u2019s also the game show <em>The Hustler<\/em>, in which players answer questions for money while, along with the host and viewers, trying to identify the hustler. \u201cThe set is more Agatha Christie or <em>Knives Out<\/em>than a typical game-show set and is completely addictive,\u201d says Smith. \u201cYou have to watch until the end to find out who the hustler is.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nick Smith, the executive VP of formats at all3media international, talks to World Screen Newsflash about the company\u2019s strong non-scripted brands that are resonating with broadcasters and platforms amid the pandemic.<\/p>\n","protected":false},"author":1033,"featured_media":7931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[157,532],"class_list":["post-7930","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-all3media-international","tag-nick-smith","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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