{"id":7869,"date":"2020-09-30T10:59:42","date_gmt":"2020-09-30T14:59:42","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/endemol-shine-brazil-preps-more-cabelo-pantene\/"},"modified":"2020-09-30T11:16:27","modified_gmt":"2020-09-30T15:16:27","slug":"endemol-shine-brazil-preps-more-cabelo-pantene","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/endemol-shine-brazil-preps-more-cabelo-pantene\/","title":{"rendered":"Endemol Shine Brazil Preps More Cabelo Pantene"},"content":{"rendered":"

P&G has commissioned a third season of the Endemol Shine Brazil branded-content reality format Cabelo Pantene<\/em>.<\/p>\n

Created and produced by Endemol Shine Brazil, the multiplatform reality show sees people from all walks of life undertaking tasks that test the full potential of their hair. The four-episode series will be delivered by Pantene Brazil\u2019s YouTube channel in November 2020, with Maisa Silva as host.<\/p>\n

Cabelo Pantene<\/em> has aired two successful series in partnership with Grey Brasil and sponsored by Pantene Brazil. The format has been adapted in Portugal for two successful seasons, produced by Endemol Portugal in partnership with global haircare brand Pantene and commissioned by broadcaster TVI.<\/p>\n","protected":false},"excerpt":{"rendered":"

P&G has commissioned a third season of the Endemol Shine Brazil branded-content reality format Cabelo Pantene.<\/p>\n","protected":false},"author":1033,"featured_media":7870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[2156,1339,2157],"class_list":["post-7869","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cabelo-pantene","tag-endemol-shine-brazil","tag-pg","pmpro-has-access"],"yoast_head":"\nEndemol Shine Brazil Preps More Cabelo Pantene - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-brazil-preps-more-cabelo-pantene\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Endemol Shine Brazil Preps More Cabelo Pantene - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"P&G has commissioned a third season of the Endemol Shine Brazil branded-content reality format Cabelo Pantene.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-brazil-preps-more-cabelo-pantene\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-30T14:59:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-30T15:16:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2015\/09\/cabelo-pantene-endemol-920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-brazil-preps-more-cabelo-pantene\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-brazil-preps-more-cabelo-pantene\/\",\"name\":\"Endemol Shine Brazil Preps More Cabelo Pantene - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2020-09-30T14:59:42+00:00\",\"dateModified\":\"2020-09-30T15:16:27+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-brazil-preps-more-cabelo-pantene\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-brazil-preps-more-cabelo-pantene\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/endemol-shine-brazil-preps-more-cabelo-pantene\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Endemol Shine Brazil Preps More Cabelo Pantene\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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