{"id":7830,"date":"2020-08-27T09:22:24","date_gmt":"2020-08-27T13:22:24","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/u-k-deal-let-love-rule\/"},"modified":"2020-08-27T09:22:24","modified_gmt":"2020-08-27T13:22:24","slug":"u-k-deal-for-let-love-rule","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/u-k-deal-for-let-love-rule\/","title":{"rendered":"U.K. Deal for Let Love Rule"},"content":{"rendered":"<p>ITV2 in the U.K. has commissioned the reality dating format <em>Let Love Rule<\/em>, to air under the local title <em>The Cabins<\/em>.<\/p>\n<p>The British adaptation will be produced by 12 Yard and is slated to run in 2021 in a prime-time slot. This marks the third country to adapt the ITV Studios series, following on its success in the Netherlands on SBS6 and in Sweden on TV4.<\/p>\n<p>Paul Mortimer, ITV\u2019s head of digital channels and acquisitions, said: \u201cThis is a fantastic new format which challenges couples to leave their devices at home and attempt to date face to face, with no distractions. We\u2019re thrilled to be bringing this show to the ITV2 viewers who will have front row seats watching our couples as they attempt to find true love.\u201d<\/p>\n<p>Maarten Meijs, president of global entertainment at ITV Studios, added: \u201cIt is amazing to see the great success of <em>Let Love Rule<\/em>, that brings a unique take to the popular dating genre. With its global appeal and local relevance, the show has scale and can be produced locally, in line with the current COVID-19 protocols. We are very happy to bring this exceptional dating format to the U.K. We believe ITV2 is the perfect home for it, given its positioning and proven success in this genre.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ITV2 in the U.K. has commissioned the reality dating format Let Love Rule, to air under the local title The Cabins.<\/p>\n","protected":false},"author":350,"featured_media":7831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[209,2079],"class_list":["post-7830","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-itv2","tag-let-love-rule","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U.K. Deal for Let Love Rule - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/u-k-deal-for-let-love-rule\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.K. Deal for Let Love Rule - 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