{"id":7516,"date":"2020-02-24T09:55:48","date_gmt":"2020-02-24T14:55:48","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/nippon-tv-scripts-success-format-marketplace\/"},"modified":"2020-02-25T08:54:12","modified_gmt":"2020-02-25T13:54:12","slug":"nippon-tv-scripts-success-in-format-marketplace","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/nippon-tv-scripts-success-in-format-marketplace\/","title":{"rendered":"Nippon TV Scripts Success in Format Marketplace"},"content":{"rendered":"

Yuki Akehi, head of marketing for international business development at Nippon TV, talks to <\/em>TV Formats about the company’s many scripted shows that have traveled the world as formats.<\/em><\/p>\n

There has been a wave of success for Nippon TV with its scripted shows traveling the world as formats in the last few years. \u201cThe time was ripe for scripted formats, because so many digital platforms were emerging and one way to succeed was to stream captivating drama series,\u201d says Yuki Akehi, head of marketing for international business development at Nippon TV. \u201cThere was a heightened need around the world for good scripts. Our producers were creating great stories and were also understanding of the complicated international adaptation process, so we took that as a chance to spread our content internationally.\u201d<\/p>\n

Well-established Korean production houses took note of hit series such as The Queen’s Classroom<\/em>, The Pride of the Temp<\/em>, Mother <\/em>and I’m Mita, Your Housekeeper<\/em>. Then, Turkish producers MF Yapim and Medyapim discovered Mother<\/em> and Woman \u2013My Life for My Children\u2013<\/em>, and the local treatments were a hit. \u201cThese international versions were welcomed beyond expectations by their local viewers, \"***Image***\"who have discerning eyes for good storytelling,\u201d says Akehi. Mother<\/em> has also been adapted by Ukraine\u2019s STB, and the format is on its way to having a French version produced by Incognita Films.<\/p>\n

\u201cIt is, indeed, a fascinating story, very original and unlike anything that has been created before,\u201d says Akehi. \u201cOur producer Hisashi Tsugiya and director Nobuo Mizuta got together to develop an original story for our Wednesday prime-time drama slot. We had joined forces with the award-winning script writer Yuji Sakamoto, and when they got together to build their original story for a drama series, they talked about what made them furious. After many meetings and research, their consensus was that child abuse just might be one of the cruelest of crimes. This is how the story-writing process began, and the Japanese audience was intrigued by this heart-wrenching story.\u201d<\/p>\n

The show, she says, is adaptable because the story is highly relatable. \u201cJust as despicable as child abuse itself, if not worse, is the all-too-common tendency of society to turn a blind eye to evidence of such exploitation. Mother<\/em> is the story of a woman who responds to an abused girl\u2019s silent cries for help.\u201d It explores the meaning of motherhood in modern society.<\/p>\n

When the creators of Mother<\/em> set out to create a new series, they wanted to depict stories of people whose voices are not heard in society. \u201cThe next theme was poverty among young women, especially single mothers,\u201d Akehi explains. The team created Woman \u2013My Life for My Children\u2013<\/em>, which tells an emotional story of a mother\u2019s unconditional love for her children and her economic plight in a harsh reality. This series depicted a woman’s fight to survive in a difficult world, while shedding light on problems rooted in society.<\/p>\n

Both Mother<\/em> and Woman \u2013My Life for My Children\u2013<\/em> had very successful Turkish adaptations, and Nippon TV has signed several other scripted-format deals in this market. \u201cThe Turkish audience loves to watch series with a female lead and a strong melodramatic plot, which fit our storytelling strength,\u201d says Akehi. \u201cAt Nippon TV, our Wednesday prime-time 10 p.m. slot is dedicated to creating great stories targeted at the female audience. \"***Image***\"Not only do we air the series, it is immediately available on Hulu Japan, as well as other digital platforms. We monitor social media posts about the reaction that the viewers have and incorporate to strengthen the story as we go along. This gives our creators an authentic, high understanding of what the viewers want to see. This has built up over decades of creating dramas within Nippon TV, and I believe that is why our stories are so good and lasting.\u201d<\/p>\n

Mother<\/em> (Turkish title Anne<\/em>) was an instant hit, and has now been distributed to nearly 40 countries worldwide. \u201cWe heard that everybody in Turkey cried when they saw Anne<\/em>, but now believe that everybody in the world cries when they see Anne<\/em>,\u201d Akehi says. Anne<\/em> received the 2019 honorable award from the Turkish government as the most exported TV series of the year 2018.<\/p>\n

Kadin<\/em>, theTurkish adaptation of Woman \u2013My Life for My Children\u2013<\/em>, started airing immediately after Anne <\/em>ended, \u201cin order to keep the momentum going,\u201d Akehi says. \u201cWe heard that viewers were at a loss when Anne <\/em>ended, but MF Yapim had predicted that phenomenon in advance and had acquired our format, Woman \u2013My Life for My Children\u2013<\/em>. Even more well-received than Anne<\/em>, Kadin <\/em>became number one in the ratings and successfully continued to attract many audiences to reach its third season. The international distribution is even expected to exceed the international success of Anne<\/em>.\u201d<\/p>\n

MF Yapim and Medyapim have already lined up deals with Nippon TV to adapt OASIS -a love story-<\/em>, My Son<\/em> and Abandoned<\/em> as well.<\/p>\n

Alongside the Turkish deals, the company has found recent success in Thailand with its scripted formats. Abandoned<\/em> was adapted by JSL Global Media, marking the first time a Nippon TV scripted format was adapted in Southeast Asia. The Thai adaptation aired on LINE TV in spring 2019 and became an instant hit with the viewers in Thailand. It went on to be recognized as the best drama for family and society at Thailand\u2019s Maya Awards 2019.<\/p>\n

Abandoned <\/em>is set in a children\u2019s home for girls abandoned by their parents. \u201cJSL Global Media shared that it was so rare in Thailand that this type of drama would be incredibly well-received, being that it was so different from any other local series,\u201d says Akehi. \u201cThe feedback from the audiences had been great, and they are proud to say that what they had achieved was something extraordinary in their country\u2019s content creation history.\u201d She adds, \u201cWe expect more of our series to be adapted by Thailand and other Southeast Asian countries.\u201d<\/p>\n

Nippon TV\u2019s success with scripted formats should not overshadow the standouts in the entertainment arena, though. It is home to Dragons\u2019 Den<\/em>\/Shark Tank<\/em>, widely regarded as the top business reality TV show. \u201cWe just announced with Sony Pictures Television that it now has 40 versions, airing in 186 countries,\u201d Akehi shares. \u201cSince launching in 2001 as Money Tigers<\/em> on Nippon TV, the format has become a phenomenal worldwide success.\u201d The show continues to find new audiences too, airing for the first time in 2019 in Hungary on RTL Klub, Thailand on Channel 7 Wandee Media and on Switzerland\u2019s CH Medien TV24, with the format being developed in further territories, including Bangladesh.<\/p>\n

\u201cOur mission has been to create the next standout format, and our latest, BLOCK OUT<\/em>, developed with Red Arrow Studios, was created and instantly became popular in Asia, namely Thailand, Vietnam and Indonesia,\u201d says Akehi. Exciting, action-packed, hilarious studio game shows are always in demand, and just like our scripted formats, these genres are our forte as well. We have plans on announcing more territories to create local versions of BLOCK OUT<\/em> in the coming months.\u201d<\/p>\n

Nippon TV revealed another one of its latest game-show formats, Red Carpet Survival<\/em>, at MIPCOM 2019. It, too, has already garnered interest in major markets. Sokkuri Sweets<\/em> and Beat the Rooms<\/em>, which were recently made into formats, are also in negotiations for international adaptations. \u201cWe try to do our best to make each format work in the local territories and extend our full support to our partners, which we believe makes a difference,\u201d she adds.<\/p>\n

The team at Nippon TV is well aware of the fact that the international marketplace is steeped with long-running successful formats, leaving little room to break through. \u201cAs we are in constant negotiations with many partners for both scripted and non-scripted formats, we have learned that there is still demand for something with a new perspective,\u201d Akehi says. \u201cTogether with our global partners, we are trying to dive in to that specific space.<\/p>\n

\u201cOur corporate strategy is putting more emphasis on international developments,\u201d she continues. \u201cThese adaptations give our national creators so much confidence that their ideas and hard work will also be successful internationally. Our division is the nexus that brings these unique ideas to the world and we will keep going strong in 2020, too.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Yuki Akehi, head of marketing for international business development at Nippon TV, talks about the company’s many scripted shows that have traveled the world as formats.<\/p>\n","protected":false},"author":350,"featured_media":7517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[314],"class_list":["post-7516","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-nippon-tv","pmpro-has-access"],"yoast_head":"\nNippon TV Scripts Success in Format Marketplace - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/nippon-tv-scripts-success-in-format-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nippon TV Scripts Success in Format Marketplace - 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