{"id":7401,"date":"2019-12-02T09:43:07","date_gmt":"2019-12-02T14:43:07","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/nickelodeons-viral-factory-localized-thailand\/"},"modified":"2019-12-02T09:43:07","modified_gmt":"2019-12-02T14:43:07","slug":"nickelodeons-the-viral-factory-localized-in-thailand","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/nickelodeons-the-viral-factory-localized-in-thailand\/","title":{"rendered":"Nickelodeon\u2019s The Viral Factory Localized in Thailand"},"content":{"rendered":"<p>Nickelodeon\u2019s social influencer format <em>The Viral Factory<\/em> is to be adapted and produced by GMM Thailand for local audiences.<\/p>\n<p><em>The Viral Factory<\/em> will be produced by GMM Thailand for weekly transmission. The original Dutch format, which first aired on Nickelodeon in the Netherlands in 2018 under the title De Viral Fabriek, will feature a roster of local Thai talent. The show is slated to premiere in 2020.<\/p>\n<p>The news comes as Viacom International Studios (VIS) bolsters its formats catalog for the first time with two new Viacom18 originals, <em>Love School<\/em> and <em>Roadies<\/em>. Launched in 2015 on MTV India and now in its fourth season, <em>Love school<\/em> is a lighthearted competitive reality format in which young couples-in-crisis have the chance to enroll at the Love School in the hopes of improving or saving their relationship.\u00a0In the adventure challenge format <em>Roadies<\/em>, contestants are put into teams in order to travel around the country while taking part in physical, mental and culturally relevant challenges in the hopes of being crowned the ultimate Roadie.<\/p>\n<p>VIS will also represent a brand-new studio-based talent competition format, <em>America\u2019s Most Musical Family<\/em>. Launched in the U.S., simultaneously across Nickelodeon, BET, MTV, MTV2, Nicktoons, Paramount Network, TeenNick, TV Land and VH1, the series hosts 30 families who compete in front of three celebrity judges and a host in the hope of winning a recording contract and a $250,000 cash prize.<\/p>\n<p>\u201cOur recent agreements in Asia demonstrate the continued strength of our content and relevance to local audiences around the world,\u201d commented Laura Burrell, head of formats at VIS. \u201cI\u2019m really looking forward to seeing <em>The Viral Factory<\/em> being brought to life in a brand-new language and to a whole new audience. We are committed to sourcing and representing top-quality formats from around the world, and are delighted to be partnering with Viacom18 for the first time on their originally developed hit series <em>Roadies<\/em> and <em>Love School<\/em>.\u201d<\/p>\n<p>Anuj Gandhi, group CEO of IndiaCast, added: \u201cIndian original content is increasingly being accepted and applauded across the world\u2014be it on television or cinema. This poses a great opportunity for Indian content creators to explore format partnerships and put India as an original content destination.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nickelodeon\u2019s social influencer format The Viral Factory is to be adapted and produced by GMM Thailand for local audiences.<\/p>\n","protected":false},"author":350,"featured_media":7402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1946,1567,1275],"class_list":["post-7401","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nickelodeon","tag-viacom-international-studios","tag-viacom18","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nickelodeon\u2019s The Viral Factory Localized in Thailand - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/nickelodeons-the-viral-factory-localized-in-thailand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nickelodeon\u2019s The Viral Factory Localized in Thailand - 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