{"id":7388,"date":"2019-11-25T08:00:15","date_gmt":"2019-11-25T13:00:15","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/tvasia\/"},"modified":"2019-11-26T09:26:41","modified_gmt":"2019-11-26T14:26:41","slug":"asian-spin","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/asian-spin\/","title":{"rendered":"Asian Spin"},"content":{"rendered":"

\"\"From talent competitions to factual entertainment to scripted dramas, the demand for formats is booming across Asia.\u00a0<\/em><\/p>\n

In the last year, India has become a hotbed of scripted format adaptations, with deals announced on Doc<\/em>tor Fos<\/em>ter<\/em>, Luther<\/em>, Hostages<\/em>, UnREAL<\/em> and Fauda<\/em>, among many others, driven in large part by digital platforms clamoring to produce distinctive originals that will cut through in an exceptionally crowded market. And while India is arguably the best territory for drama and comedy formats in Asia at present, it certainly isn\u2019t the only one creating a wealth of new opportunities for distributors.<\/p>\n

\u201cAs local dramas increase in quality and quantity, there is a demand for great scripts from established, recognized writers,\u201d notes Sabrina Duguet, executive VP for the Asia Pacific at all3media international, which has secured deals for Liar<\/em> to be adapted in India and Miss Fisher\u2019s Murder Mysteries<\/em> in China. \u201cScripted formats adaptations give broadcasters a unique opportunity to produce successful programming for a local audience,\u201d Duguet says.<\/p>\n

At Global Agency, its successful Turkish drama Game of Silence<\/em> is being remade in India for Star India. \u201cScripted is a greatly demanded product,\u201d says I\u015f\u0131l T\u00fcrk\u015fen, the company\u2019s sales director for Asia.<\/p>\n

Nippon TV, meanwhile, which has had tremendous traction for its drama formats in Turkey, has seen a Thai version of Abandoned<\/em> launch on LINE TV. Cindy Chino, associate managing director for international business development at the leading Japanese broadcaster, says she is finding greater interest from broadcasters for \u201cscripted relationship shows.\u201d<\/p>\n

THAT\u2019S ENTERTAINMENT
\n<\/strong>Game shows and talent competitions, however, do still dominate AsiaPac\u2019s format business, but distributors are seeing clients open up to new entertainment genres.<\/p>\n

\u201cWhile fun, physical entertainment shows will always be a staple in Asian programming, I believe broadcasters are looking for family viewing formats that address everyday life in an authentic and uplifting way,\u201d reports Samia Moktar, sales manager at Banijay Rights. Recent deals include a pickup in Myanmar for Don\u2019t Forget the Lyrics!<\/em> by Forever Group. \u201cAfter the worldwide success of Don\u2019t Forget the Lyrics!<\/em>, we are very excited to see the format enter a new country and work with a production company that is already behind some very successful productions in the region,\u201d Moktar reports.<\/p>\n

In addition, Tencent in China is working on its own version of The Secret Life of 4, 5 and 6 Year Olds<\/em>, which recently rolled out in Japan and Mongolia.<\/p>\n

Duguet at all3media observes that while traditional studio-based formats are driving the business in Asia at present (such as its own Face the Clock<\/em> rolling out on HTV7 in Vietnam), \u201cWe are seeing a shift in terms of genre. We have noticed that broadcasters are becoming open to exploring new ideas, such as formats exploring social themes,\u201d among them Optomen\u2019s Employable Me <\/em>and betty\u2019s The Undateables<\/em>.<\/p>\n

\u201cAudiences still want something light, fun and entertaining and our popular formats deliver,\u201d Duguet continues. \u201cGame shows, studio formats, entertainment and talent shows still do well as they are easier to sponsor than other non-studio-based shows.\u201d<\/p>\n

Global Agency\u2019s game-show format Upgrade<\/em> has been faring well on Voot in India, T\u00fcrk\u015fen reports, adding she has strong expectations for Asian traction on the talent format The Legend<\/em> following its launch in MENA. \u201cWe also have other partnerships with different producers and broadcasters in India at the moment. For instance, Banijay Asia is currently working on five of our formats to be localized and commissioned and we also closed a package deal on four other formats with IFA India.<\/p>\n

\u201cStudio-based game shows, singing and talent formats are still high in demand in the region,\u201d T\u00fcrk\u015fen continues.<\/p>\n

A key focus for Nippon TV this ATF will be the game-show format Block Out<\/em>, which has rolled out in Thailand, Vietnam and Indonesia. \u201cThe news that we have made a successful launch of our game-show format Block Out<\/em> has spread to catch accelerating interest from the Western territories as well,\u201d says Chino.<\/p>\n

Indeed, Asian formats are seeing new traction in North America and Western Europe following the success of The Masked Singer<\/em> on FOX in the U.S. and a slew of other international markets.<\/p>\n

\u201cGood, solid, well-performing formats can originate from any territory,\u201d says Banijay\u2019s Moktar. \u201cIn the past three years, we\u2019ve worked primarily with South Korean producers and channels and the results have been very positive. We adapted an SBS show called Fantastic Duo<\/em> in Europe and then entered into a co-development deal on a show that was a great success on their channel, Fan Wars<\/em>.\u201d<\/p>\n

Moktar continues, \u201cWe are constantly looking at Asia, beyond South Korea, for interesting content and, very often, we do pick up shows that can be part of or become segments of bigger ones\u2014particularly in Europe\u2014or others we can work on with the original producers.\u201d<\/p>\n

Duguet says that all3media international is also open to working with producers in the region who have compelling pitches. \u201cWe are interested in taking on any quality ideas from around the world and with Asia being such a diverse and eclectic region, we have found some great ideas and concepts. We\u2019ve been working closer than ever with local producers and broadcasters, making strategic collaborations and partnerships that we hope to announce soon.\u201d<\/p>\n

ASIAN INSPIRATION<\/strong>
\n\u201cA lot of producers and channels have been working on original content and coming up with new and fresh ideas in formats,\u201d says Global Agency\u2019s T\u00fcrk\u015fen. \u201cSome of these have been successful, some have failed\u2014which is always OK as it is part of the process of trying new ideas! Asian markets are now more open to cooperate internationally on the distribution of their original ideas, and Global Agency has established such cooperation already with key players such as SBS in South Korea, ABC in Japan and NTV in Japan. We will focus more on building our network in this direction. Our latest highlight is our cooperation with SBS, where we will take ten of their scripted formats to Turkish producers and we will then distribute the Turkish remakes worldwide.\u201d<\/p>\n

The Global Agency catalog also includes The Remix<\/em>, an Amazon Prime Video original in India that was up for an International Emmy Award this year.<\/p>\n

T\u00fcrk\u015fen adds, \u201cWe are always open to new and fresh ideas and Asia is currently the source of these. We are happy to connect Asian content with international buyers and open up more opportunities for the new ideas.\u201d<\/p>\n

Of course, driving new business will be the main priority for distributors at ATF, as they seek to build on gains they\u2019ve already made and open new territories.<\/p>\n

\u201cChina is a very active territory at the moment,\u201d says Moktar at Banijay Rights. \u201cFinding an agreement on ways that channels can own elements of the distributor\u2019s format within the territory has made the market very responsive and opened up many opportunities for distributors and production companies and channels alike. Japan is somewhere I would like to see more movement in. Banijay Rights works very well with many channels in Japan on finished tape sales, and following the success of the one-off episode of The Secret Life of 4 Year Olds<\/em>, it would be great to see a full series on-screen there.\u201d<\/p>\n

Japan is also on T\u00fcrk\u015fen\u2019s wish list, as is continued expansion in India. \u201cSoutheast Asia has had a relatively conservative year compared to previous years, but as always, Vietnam, Thailand, Indonesia and Malaysia are also among our targets,\u201d she says. \u201cWe hope to reach more viewers by having more of our formats broadcast across the region.\u201d<\/p>\n

\u201cWe\u2019re always identifying new opportunities for all3media international in Asia,\u201d says Duguet. \u201cWe want to keep growing our scripted business\u2014we have over 25 dramas launching next year, a mixture of brand-new and returners, all ripe for adaptation. We\u2019re enthused by the market opening up to new genres, becoming more edgy and daring but also more caring. It\u2019s exciting to see that the region is willing to take risks to attract audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

From talent competitions to factual entertainment to scripted dramas, the demand for formats is booming across Asia.\u00a0<\/p>\n","protected":false},"author":290,"featured_media":7389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[79,69],"tags":[157,1943,1033,101,314],"class_list":["post-7388","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-features","category-top-stories","tag-all3media-international","tag-atf-2019","tag-banijay-rights","tag-global-agency","tag-nippon-tv","pmpro-has-access"],"yoast_head":"\nAsian Spin - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/asian-spin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asian Spin - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"From talent competitions to factual entertainment to scripted dramas, the demand for formats is booming across Asia.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/asian-spin\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-25T13:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-26T14:26:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2015\/09\/TheRemix-Formats-1219.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/asian-spin\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/asian-spin\/\",\"name\":\"Asian Spin - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2019-11-25T13:00:15+00:00\",\"dateModified\":\"2019-11-26T14:26:41+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/asian-spin\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/asian-spin\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/asian-spin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asian Spin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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